Questions from Business Research Methods

Q: Measure any three variables on an interval or a ratio scale.

Measure any three variables on an interval or a ratio scale.

Q: Dawson Chambers is a young, dynamic and fast growing research agency Dawson Chambers is a young, dynamic and fast growing research agency

Dawson Chambers is a young, dynamic and fast growing research agency that is specialized in Mystery Shopping, Market Research, and Customer Service Training. It is located in Geneva, Switzerland from...

Q: Mention one variable for each of the four scales in the context

Mention one variable for each of the four scales in the context of a market survey, and explain how or why it would fit into the scale.

Q: Develop and name the type of measuring instrument you would use to

Develop and name the type of measuring instrument you would use to tap the following: a. Which brands of toothpaste are consumed by how many individuals? b. Among the three types of exams – multiple...

Q: The SERVQUAL-scale described in the appendix is formative in nature

The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale.

Q: Suggest two variables that would be natural candidates for nominal scales,

Suggest two variables that would be natural candidates for nominal scales, and set up mutually exclusive and collectively exhaustive categories for each.

Q: Develop an ordinal scale for consumer preferences for different brands of cars

Develop an ordinal scale for consumer preferences for different brands of cars.

Q: The medical inspector desires to estimate the overall average monthly occupancy rates

The medical inspector desires to estimate the overall average monthly occupancy rates of the cancer wards in 80 different hospitals which are evenly located in the Northwestern, Southeastern, Central,...

Q: A magazine article suggested that “Consumers 35 to 44 will soon

A magazine article suggested that “Consumers 35 to 44 will soon be the nation’s biggest spenders, so advertisers must learn how to appeal to this “over-the-thrill crowd”. If this suggestion appeals to...

Q: A consultant had administered a questionnaire to some 285 employees using a

A consultant had administered a questionnaire to some 285 employees using a simple random sampling procedure. As she looked at the responses, she suspected that two questions might not have been clear...