Questions from General Marketing


Q: What is sales promotion? Why is it used?

What is sales promotion? Why is it used?

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Q: For each of the following, identify and describe three techniques and

For each of the following, identify and describe three techniques and give several examples: (a) consumer sales promotion methods and (b) trade sales promotion methods.

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Q: What is personal selling? How does personal selling differ from other

What is personal selling? How does personal selling differ from other types of promotional activities?

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Q: Identify the steps of the personal selling process. Must a

Identify the steps of the personal selling process. Must a salesperson include all these elements when selling a product to a customer? Why or why not?

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Q: Would you recommend that Urban Farmz use promotional pricing at the farmers’

Would you recommend that Urban Farmz use promotional pricing at the farmers’ markets where it regularly sells its products? If so, which techniques would you suggest, and why?

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Q: What are the primary purposes of personal selling?

What are the primary purposes of personal selling?

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Q: How has Internet piracy impacted organizations?

How has Internet piracy impacted organizations?

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Q: What is the link between sponsorships of cars and drivers by corporations

What is the link between sponsorships of cars and drivers by corporations and promotion of the IRL?

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Q: How does the Indy Racing League utilize the various components of integrated

How does the Indy Racing League utilize the various components of integrated marketing communication?

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Q: How do driver appearances on television and public events contribute to promoting

How do driver appearances on television and public events contribute to promoting the Indy Racing League?

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