Questions from General Marketing


Q: How will NAFTA affect marketing opportunities for U.S. products

How will NAFTA affect marketing opportunities for U.S. products in North America (the United States, Mexico, and Canada)?

See Answer

Q: How does Nederlander’s Audience Rewards program result in a competitive advantage?

How does Nederlander’s Audience Rewards program result in a competitive advantage?

See Answer

Q: Describe how Nederlander’s strong customer relationship management results in increased loyalty to

Describe how Nederlander’s strong customer relationship management results in increased loyalty to the organization.

See Answer

Q: Why do you think more targeted promotional efforts such as personal selling

Why do you think more targeted promotional efforts such as personal selling and sales promotion are necessary for Nederlander’s specific target market?

See Answer

Q: What other marketing mix variables must teams consider when using dynamic pricing

What other marketing mix variables must teams consider when using dynamic pricing to set ticket prices? Why?

See Answer

Q: How does dynamic pricing allow a team to judge the price elasticity

How does dynamic pricing allow a team to judge the price elasticity of demand for a particular game and then use this information in future pricing decisions?

See Answer

Q: How do target market characteristics determine which promotional methods to include in

How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to both adults and children. Along what major d...

See Answer

Q: Why is it hard for firms to monitor and protect against intellectual

Why is it hard for firms to monitor and protect against intellectual property violations over the Internet?

See Answer

Q: Do you think price competition plays a role in the way baseball

Do you think price competition plays a role in the way baseball teams price their single-game tickets? Explain your answer.

See Answer

Q: In what ways do other marketing mix variables affect pricing decisions?

In what ways do other marketing mix variables affect pricing decisions?

See Answer