Questions from General Marketing

Q: Explain how GDP, the categories of economic development, and the

Explain how GDP, the categories of economic development, and the business cycle influence marketers’ decisions in entering global markets. What are the BRICS countries? What is the Group of Seven (G7)...

Q: Explain and give an example of cost-plus pricing, target

Explain and give an example of cost-plus pricing, target costing, and yield management pricing.

Q: Define the terms consumer goods, services, and industrial goods.

Define the terms consumer goods, services, and industrial goods.

Q: Explain the types of competition marketer’s face: discretionary income competition,

Explain the types of competition marketer’s face: discretionary income competition, product competition, and brand competition.

Q: Develop a presentation that summarizes your efforts for each of the following

Develop a presentation that summarizes your efforts for each of the following phases of new product development: a. Phase 1: Idea generation: Create (in your mind) a new product item that might be of...

Q: What are a monopoly, an oligopoly, monopolistic competition, and

What are a monopoly, an oligopoly, monopolistic competition, and pure competition?

Q: What aspects of the political and legal environment influence a firm’s decision

What aspects of the political and legal environment influence a firm’s decision to enter a foreign market? Why are human rights issues important to firms in their decisions to enter global markets?

Q: What do marketers mean when they refer to technological and sociocultural environments

What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?

Q: Describe the four globalization strategies representing levels of involvement for a firm

Describe the four globalization strategies representing levels of involvement for a firm: exporting, contractual agreements, strategic alliances, and direct investment.

Q: What are the arguments for standardization of marketing strategies in the global

What are the arguments for standardization of marketing strategies in the global marketplace? What are the arguments for localization? What are some ways a firm can standardize or localize its marketi...