Questions from General Marketing

Q: Describe the utilitarianism, rights, fairness or justice, common good

Describe the utilitarianism, rights, fairness or justice, common good, and virtue approaches to ethical decision making. What is ethical relativism?

Q: Identify a large company, like Disney, that has severalSBUs.

Identify a large company, like Disney, that has severalSBUs. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pi...

Q: For new products, when is skimming pricing more appropriate, and

For new products, when is skimming pricing more appropriate, and when is penetration pricing the best strategy? When would trial pricing be an effective pricing strategy?

Q: All businesses—big and small—need to plan if theywant

All businesses—big and small—need to plan if theywant to be profitable and sustainable. Contact one of yourfavourite local businesses and make an appointment with someone who has a hand in developing...

Q: When most people think of successful marketing, internal firm culture doesn’t

When most people think of successful marketing, internal firm culture doesn’t immediately come to mind as a contributing factor. You may have learned about corporate culture in a management course. Wh...

Q: Explain needs, wants, and demands. What is the role

Explain needs, wants, and demands. What is the role of marketing in each of these?

Q: You are interested in the role that Six Sigma plays with regard

You are interested in the role that Six Sigma plays with regard to product quality. Using the Internet, research the concept of Six Sigma and find at least two case studies on companies that employ Si...

Q: Most planning involves strategies for growth. But is growth always the

Most planning involves strategies for growth. But is growth always the right direction to pursue? Can you think of some organizations that should have contraction rather than expansion as their object...

Q: What is a marketing plan, and how does it differ from

What is a marketing plan, and how does it differ from a business plan?

Q: Describe the three levels of business planning: strategic, functional,

Describe the three levels of business planning: strategic, functional, and operational planning.