Questions from Marketing Research

Q: What is the difference between pre-coding and post-coding

What is the difference between pre-coding and post-coding?

Q: What is the significance of the ‘background’ section of a research

What is the significance of the ‘background’ section of a research brief and research proposal?

Q: Describe the guidelines for the coding of unstructured questions.

Describe the guidelines for the coding of unstructured questions.

Q: What does transcribing the data involve?

What does transcribing the data involve?

Q: What kinds of consistency checks are made in cleaning the data?

What kinds of consistency checks are made in cleaning the data?

Q: What options are available for the treatment of missing data?

What options are available for the treatment of missing data?

Q: Describe the procedure for computing frequencies.

Describe the procedure for computing frequencies.

Q: Discuss the reasons for the frequent use of cross-tabulations.

Discuss the reasons for the frequent use of cross-tabulations. What are some of the limitations?

Q: Present a classification of hypothesis testing procedures.

Present a classification of hypothesis testing procedures.

Q: Describe the general procedure for conducting a t test.

Describe the general procedure for conducting a t test.