Questions from Marketing Research


Q: What measures of location are commonly computed?

What measures of location are commonly computed?

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Q: How is the relative flatness or peakedness of a distribution measured?

How is the relative flatness or peakedness of a distribution measured?

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Q: Describe some of the reasons why management are often not clear about

Describe some of the reasons why management are often not clear about the ‘real’ research problem that needs to be addressed.

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Q: What is a skewed distribution? What does it mean?

What is a skewed distribution? What does it mean?

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Q: What is the major difference between cross-tabulation and frequency distribution

What is the major difference between cross-tabulation and frequency distribution?

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Q: What is the general rule for computing percentages in cross-tabulations

What is the general rule for computing percentages in cross-tabulations?

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Q: Discuss the similarities and differences between analysis of variance and analysis of

Discuss the similarities and differences between analysis of variance and analysis of covariance.

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Q: What is meant by repeated measures ANOVA? Describe the decomposition of

What is meant by repeated measures ANOVA? Describe the decomposition of variation in repeated measures ANOVA.

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Q: What are the differences between metric and non-metric analyses of

What are the differences between metric and non-metric analyses of variance?

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Q: Describe two tests used for examining differences in central tendencies in non

Describe two tests used for examining differences in central tendencies in non-metric ANOVA.

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