Questions from Business Driven Technology

Q: Imagine working 10 years to become the lead marketing executive at a

Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly deci...

Q: In his presidential inauguration speech, President Barack Obama spoke a word

In his presidential inauguration speech, President Barack Obama spoke a word rarely expressed— data—referencing indicators of economic and other crises. It is not surprising that the word data was spo...

Q: Virtual reality is the use of computer technology to create a simulated

Virtual reality is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front o...

Q: What does a classroom look like in 2030? Can you imagine

What does a classroom look like in 2030? Can you imagine a beautiful steel robot flying around your classroom helping to answer questions and ensure you understand the material? A telepresence robot i...

Q: Stars Inc. is a large clothing corporation that specializes in reselling

Stars Inc. is a large clothing corporation that specializes in reselling clothes worn by celebrities. The company’s four websites generate 75 percent of its sales. The remaining 25 p...

Q: The Walt Disney Company offers a MagicBand to all customers vising their

The Walt Disney Company offers a MagicBand to all customers vising their parks. The MagicBand is a wristband with an RFID chip that transmits over 40 feet to track real-time information on customer lo...

Q: Why would a marketing department want a data mart instead of just

Why would a marketing department want a data mart instead of just accessing the entire data warehouse?

Q: One good way to learn how to develop successful systems is to

One good way to learn how to develop successful systems is to review past failures. One of the most infamous system failures is Denver International Airport’s (DIA) baggage system. When the automated...

Q: Bitcoin is a new currency that was created in 2009 by an

Bitcoin is a new currency that was created in 2009 by an unknown person using the alias Satoshi Nakamoto. Bitcoin isn’t just a currency, like dollars or euros or yen. It’s a way of making payments, li...

Q: The number one reason projects fail is bad business requirements. Business

The number one reason projects fail is bad business requirements. Business requirements are considered “bad” because of ambiguity or insufficient involvement of end users during analysis and design. A...