Questions from Business Ethics

Q: Locate the websites for the American Marketing Association (AMA) and

Locate the websites for the American Marketing Association (AMA) and the American Institute of Certified Public Accountants (AICPA). One has a “Professional Code of Conduct”, and the other has a “Stat...

Q: Is the term privacy rule accurate in describing the HIPAA legislation?

Is the term privacy rule accurate in describing the HIPAA legislation? Why or why not?

Q: How would you feel if you were involved in such an ambush

How would you feel if you were involved in such an ambush?

Q: Is this unethical marketing? Explain why or why not.

Is this unethical marketing? Explain why or why not.

Q: Supporters of these campaigns argue that our economy is built on consumerism

Supporters of these campaigns argue that our economy is built on consumerism and that if you don’t find more effective ways to reach consumers, the entire economy will suffer. Does that make the pract...

Q: Critics argue that such campaigns “blur the lines between consumerism and

Critics argue that such campaigns “blur the lines between consumerism and con artistry.” Is that a fair assessment? Why or why not?

Q: If the majority of consumers are already skeptical about most advertising they

If the majority of consumers are already skeptical about most advertising they are exposed to, how do you think the general public would feel about such marketing campaigns?

Q: Divide into three groups. Each group must select one of the

Divide into three groups. Each group must select one of the following types of CSR: ethical CSR, altruistic CSR, or strategic CSR. Prepare a presentation arguing for the respective merits of each appr...

Q: Provide three examples of unethical behavior that you have observed at the

Provide three examples of unethical behavior that you have observed at the company you work for (or a company you have worked for in the past). What were the outcomes of this behavior?

Q: Philip Kotler argues that professional marketers “should have the same ambivalence

Philip Kotler argues that professional marketers “should have the same ambivalence as nuclear scientists who help build nuclear bombs.” Is that a valid argument? Why or why not?