Questions from Business Foundation

Q: Is it economically healthy for the United States when individual states compete

Is it economically healthy for the United States when individual states compete against one another to attract companies, as Washington and South Carolina have done in the case of Boeing, for example?...

Q: How might Calhoun’s decision to keep production in the United States help

How might Calhoun’s decision to keep production in the United States help solidify her market position in the minds of her target customers?

Q: If Red Ants Pants had investors looking for a quick return,

If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continue functioning as her own retail channel, rather than going through established retaile...

Q: How could meeting small groups of women in their homes to talk

How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy?

Q: Golfers who take lessons and purchase other services from the Annika Academy

Golfers who take lessons and purchase other services from the Annika Academy presumably share at least some of Sorenstam’s passion for winning. Would toning down the competitive aspect of Sorenstam’s...

Q: Sorenstam’s charitable efforts include the Annika Foundation, which you can read

Sorenstam’s charitable efforts include the Annika Foundation, which you can read about on her website. How does her work with the foundation contribute to her brand equity?

Q: Explain how the brand extension efforts in clothing and financial advice can

Explain how the brand extension efforts in clothing and financial advice can reasonably fit under the umbrella of the Annika brand.

Q: If customers repeatedly ask Costco to carry certain items that the company

If customers repeatedly ask Costco to carry certain items that the company thinks are outside its price/quality “comfort zone” (because they’re too expensive or not of high enough quality), should it...

Q: Costco’s online sales are growing, but even the company itself says

Costco’s online sales are growing, but even the company itself says its online presence will never be as fancy as Amazon’s. Should the company’s online presence be an extension of the brick-and-mortar...

Q: If Costco can’t find enough land in a particular location to build

If Costco can’t find enough land in a particular location to build its usual store format, should it leverage the Costco brand name anyway and build something smaller, such as conventional department...