Questions from Business Foundation

Q: What is likely to happen to a company’s promotional efforts if it

What is likely to happen to a company’s promotional efforts if it fails to define the core message for a new product before launching it?

Q: Do marketers have any control over social media? Why or why

Do marketers have any control over social media? Why or why not?

Q: If you were a real estate agent, how would you determine

If you were a real estate agent, how would you determine whether it’s worth investing a significant amount of time in a particular prospect?

Q: Would it be a good idea to “repurpose” conventional press

Would it be a good idea to “repurpose” conventional press releases as posts on your company blog? Why or why not?

Q: Should companies involve their marketing channels in the design of their customer

Should companies involve their marketing channels in the design of their customer communications programs? What are the advantages and disadvantages of doing so?

Q: What are two key ways in which the social communication model differs

What are two key ways in which the social communication model differs from conventional promotional communication?

Q: What is the difference between using a push strategy and using a

What is the difference between using a push strategy and using a pull strategy to promote products?

Q: What are the advantages of personal selling over other forms of customer

What are the advantages of personal selling over other forms of customer communication?

Q: What is an advertising appeal?

What is an advertising appeal?

Q: What are some common types of consumer promotion?

What are some common types of consumer promotion?