Questions from Business Research Methods


Q: A problem facing shoe store managers is that many shoes eventually must

A problem facing shoe store managers is that many shoes eventually must be sold at markdown prices. This prompts a manufacturer to conduct a mail survey of shoe store managers in which we ask, what me...

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Q: In a class project, students developed a brief self-administered

In a class project, students developed a brief self-administered questionnaire by which they might quickly evaluate a professor. One student submitted the following instrument. Evaluate the questions...

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Q: A local health agency is experimenting with two appeal letters, A

A local health agency is experimenting with two appeal letters, A and B, with which to raise funds. It sends out 400 of the A appeal and 400 of the B appeal (each subsample is divided equally among wo...

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Q: Use the data in Exhibit 13-11 to construct a stem

Use the data in Exhibit 13-11 to construct a stem-and-leaf display. a) Where do you find the main body of the distribution? b) How many values reside outside the inner fence(s)?

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Q: An article posted by AdAge Media News on June 18, 2012

An article posted by AdAge Media News on June 18, 2012 revealed that “a study commissioned by the Online Publishers Association found that 54 percent of tablet users prefer free, ad-supported apps ove...

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Q: Discount department store Kohl’s recently announced its customers would “have a

Discount department store Kohl’s recently announced its customers would “have a new easy, secure and private way to pay in stores with the rollout of Apple Pay, as well as the ability to use Apple Pay...

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Q: One of Kraft’s hallmark brands is Jell-O. During May

One of Kraft’s hallmark brands is Jell-O. During May 2009, the Jell-O Sugar Free Pudding cups line was getting a makeover with the introduction of two new flavors: Boston Cream Pie and Cinnamon Roll....

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Q: Walmart recently asked Mondelez, owner of Oreos, to bring back

Walmart recently asked Mondelez, owner of Oreos, to bring back a new-and-improved version of its 1990s cereal Oreo O’s. By studying social media comments, Walmart discovered a preference for cereal to...

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Q: A new hire at Mobile Oil, you are asked to assume

A new hire at Mobile Oil, you are asked to assume the management of the Mobile Restaurant Guide. Each restaurant striving to be included in the guide needs to be evaluated. Only a select few restauran...

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Q: At an Apple press event, Apple CEO Steve Jobs announces the

At an Apple press event, Apple CEO Steve Jobs announces the iPad, a new mobile device that is a half-inch thin and weighs 1.5 pounds; plays movies, music, and TV shows; and acts as an e-reader. It is...

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