Questions from General Economics


Q: Why does price elasticity of demand have a negative value, whereas

Why does price elasticity of demand have a negative value, whereas price elasticity of supply has a positive value?

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Q: Rank the following in ascending order of elasticity: jeans, black

Rank the following in ascending order of elasticity: jeans, black Levi jeans, black jeans, black Levi 501 jeans, trousers, outer garments, clothes.

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Q: How would marginal utility and market demand be affected by a rise

How would marginal utility and market demand be affected by a rise in the price of (a) a substitute good (b) a complementary good?

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Q: Explain why the business objectives of owners and managers are likely to

Explain why the business objectives of owners and managers are likely to diverge. How might owners attempt to ensure that managers act in their interests and not in the managers’ own interests?

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Q: Consider how the selection of the product/market strategy (market

Consider how the selection of the product/market strategy (market penetration, market development, product development and diversification) will influence the business’s marketing mix. Choose a partic...

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Q: Think of some advertisements that deliberately seek to make demand less price

Think of some advertisements that deliberately seek to make demand less price elastic. How do they do this?

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Q: Imagine that ‘Sunshine’ sunflower margarine, a well-known brand

Imagine that ‘Sunshine’ sunflower margarine, a well-known brand, is advertised with the slogan, ‘It helps you live longer’ (the implication being that butter and margarines high in saturates shorten y...

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Q: There are many methods of advertising, from newspapers to television to

There are many methods of advertising, from newspapers to television to the Internet. What trends can you identify for the amount of spending on the various methods of advertising as a percentage of t...

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Q: How can advertising help a nation recover from an economic downturn?

How can advertising help a nation recover from an economic downturn?

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Q: How can marginal utility be used to explain the price elasticity of

How can marginal utility be used to explain the price elasticity of demand for a particular brand of a product?

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