Questions from General Marketing

Q: What class and type of advertising would be most appropriate for your

What class and type of advertising would be most appropriate for your product?

Q: What methods would you use to evaluate the effectiveness of your advertising

What methods would you use to evaluate the effectiveness of your advertising campaign?

Q: What are the benefits and disadvantages of test marketing?

What are the benefits and disadvantages of test marketing?

Q: How has AXE managed its product mix?

How has AXE managed its product mix?

Q: Why are younger generations attracted to AXE products?

Why are younger generations attracted to AXE products?

Q: How does international marketing differ from domestic marketing?

How does international marketing differ from domestic marketing?

Q: How has AXE used line extensions to increase its reach among consumers

How has AXE used line extensions to increase its reach among consumers?

Q: Why is heterogeneity particularly important to credit card customers?

Why is heterogeneity particularly important to credit card customers?

Q: Evaluate free pizza as a form of sales promotion in Pepe’s success

Evaluate free pizza as a form of sales promotion in Pepe’s success.