Questions from Managerial Economics


Q: Coca-Cola and PepsiCo are the leading competitors in the market

Coca-Cola and PepsiCo are the leading competitors in the market for cola products. In 1960 Coca-Cola introduced Sprite, which today is among the worldwide leaders in the lemon-lime soft drink market a...

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Q: Suppose a UAW labor contract with General Dynamics is being renegotiated.

Suppose a UAW labor contract with General Dynamics is being renegotiated. Some of the many issues on the table include job security, health benefits, and wages. If you are an executive in charge of hu...

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Q: Suppose the own price elasticity of market demand for retail gasoline is

Suppose the own price elasticity of market demand for retail gasoline is −0.8, the Rothschild index is 0.5, and a typical gasoline retailer enjoys sales of $1.5 million annually. What is the price ela...

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Q: Price comparison services on the Internet (as well as “shopbots

Price comparison services on the Internet (as well as “shopbots”) are a popular way for retailers to advertise their products and a convenient way for consumers to simultaneously obtain price quotes f...

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Q: You are the manager of a firm that manufactures front and rear

You are the manager of a firm that manufactures front and rear windshields for the automobile industry. Due to economies of scale in the industry, entry by new firms is not profitable. Toyota has aske...

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Q: At a time when demand for ready-to-eat cereal

At a time when demand for ready-to-eat cereal was stagnant, a spokesperson for the cereal maker Kellogg’s was quoted as saying, “ . . . for the past several years, our individual company growth has co...

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Q: You are a pricing manager at Argyle Inc.—a medium-

You are a pricing manager at Argyle Inc.—a medium-sized firm that recently introduced a new product into the market. Argyle’s only competitor is Baker Company, whic...

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Q: You are the manager of Gear Net and must decide how many

You are the manager of Gear Net and must decide how many Internet hubs to produce to maximize your firm’s profit. Gear Net and its only rival (Net Works) sell dual-speed Internet hub...

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Q: Both Google and Amazon are major players in the smart home market

Both Google and Amazon are major players in the smart home market, using their own internally developed smart home control system (Google Assistant and Alexa, respectively). Suppose each is considerin...

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Q: Japanese officials are considering a new tariff on imported pork products from

Japanese officials are considering a new tariff on imported pork products from the United States in an attempt to reduce Japan’s reliance on U.S. pork. Due to political pressure, the U.S. Internationa...

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