Questions from Strategic Management


Q: Explain how a firm such as J. Crew can be doing

Explain how a firm such as J. Crew can be doing well, but does not have an effective vision or mission statement.

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Q: Some excellent nine-component mission statements consist of just two sentences

Some excellent nine-component mission statements consist of just two sentences. Write a two-sentence mission statement for a company of your choice.

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Q: How do you think an organization can best align company mission with

How do you think an organization can best align company mission with employee mission?

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Q: What are some different names for “mission statement,” and where

What are some different names for “mission statement,” and where will you likely find a firm’s mission statement?

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Q: If your company does not have a vision or mission statement,

If your company does not have a vision or mission statement, describe a good process for developing these documents.

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Q: Explain how developing a mission statement can help resolve divergent views among

Explain how developing a mission statement can help resolve divergent views among managers in a firm.

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Q: Drucker says that the most important time to seriously reexamine the firm’s

Drucker says that the most important time to seriously reexamine the firm’s vision/mission is when the firm is very successful. What is this?

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Q: In your opinion, what are the three most important components that

In your opinion, what are the three most important components that should be included when writing a mission statement? Why?

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Q: Explain why a mission statement should not include monetary amounts, numbers

Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.

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Q: Discuss the meaning of the following statement: “Good mission statements

Discuss the meaning of the following statement: “Good mission statements identify the utility of a firm’s products to its customers.”

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