Definition of Augmented Product

Product augmentation is a marketing strategy adopt by businesses or brands to increase sales of their new or lagging products or differentiate their products from their competitors by adding some value to the existing products. Usually, these benefits are non-tangible.

An augmented product does not change the original product and its features. It just means the product comes with some extra offers or feathers for new customers.


Example of Augmented Product:

A business may offer a carry bag with new laptops you purchased from them. They may also offer a wireless keyboard, mouse, or USB for new laptop purchase. Along with freebies, additional discounts or memberships offers may be offered by brands for every new purchase.

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