Product augmentation is a marketing strategy adopt by businesses or brands to increase sales of their new or lagging products or differentiate their products from their competitors by adding some value to the existing products. Usually, these benefits are non-tangible.
An augmented product does not change the original product and its features. It just means the product comes with some extra offers or feathers for new customers.
A business may offer a carry bag with new laptops you purchased from them. They may also offer a wireless keyboard, mouse, or USB for new laptop purchase. Along with freebies, additional discounts or memberships offers may be offered by brands for every new purchase.
What are the key barriers for firms to break the Cycle of
What is the difference between enhancing and facilitating supplementary services? Give
Explain the three-stage model of service consumption.
Explain the Flower of Service concept and identify each of its petals
Choose an industry you are familiar with (such as cell phone
Describe the building blocks for managing capacity and demand.
Describe how the Mehrabian-Russell Stimulus- Response Model and Russell’s
Which elements of the Services Marketing Communications Mix would you use for
Why is it important to consider the distribution of core and supplementary
“The 4 Ps are all a marketing manager needs to create
