Definition of Big Data Analytics

Big data analytics is a technique used to analyze complex data to uncover useful information that can help organizations make a useful timely decision. Big data analytics show hidden patterns, correlations, information, market trends, new product ideas, customer preferences, etc.


Big data analytics on a broader scope is an advanced analytics tool, which helps organizations to solve big problems with the help of statistical algorithms, predictive models, and what-if analysis tools to find out solutions to problems.

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