Definition of Brand

The brand is the identity of any business which is developed by using logos, marks, slogans, etc. It is important for businesses to establish a strong and long-lasting brand. Companies themselves as well as customers highly associate themselves with the brand. Companies develop their brands to distinguish their products or services. To develop a strong brand, companies visit designing firms or teams to develop designs that help the company in brand awareness.


The company’s slogan or logo delivers the message about what the company is trying to do and deliver. The brand also carries monetary value. For instance, people in the stock market invest in companies according to the brand perception they have developed. Brand logos, marks or slogans are legally protected by trademarks.

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