Definition of Business Level Strategy

A business-level strategy is developed with a goal in mind to improve business processes and gain a competitive advantage in the market by increasing customer base and loyalty.

A business-level strategy defines the direction and position of the company in the industry as well as profits the company will generate from it. It will also define the efficiency of how much effort you are putting in to satisfy your customers.


Following are the different business-level strategies adopted by the management as per set goals.

  1. Cost Leadership Strategy

  2. Focused Cost Leadership Strategy
  3. Integrated Cost Leadership/Differentiation Strategy
  4. Differentiation Strategy
  5. Focused Differentiation Strategy

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