Crowdsourcing is the practice of collecting information, opinion, or feedback from a large group of people having diversified backgrounds to share their data via social media, websites, or smartphone apps. The people involved in crowdsourcing are sometimes paid freelancers or work voluntarily.
The critical feedback and suggestions help organizations to innovate new products or solve complex problems with the shared data. In today's era, millions of people are connected through the Internet to share their thoughts, experiences, or ideas to small or large projects.
Traffic apps encourage people to share the accidents and any other roadway incidents which provide real-time data to share with app users.
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This OB in Action profiles GE and Lego’s efforts at crowdsourcing.
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