Customer equity is the result of an organization’s relationship efforts to retain their current customers and generate future revenue from them. Customer equity discounted the future values of all organizational customers. Through this, organizations measure the loyalty of their customers. The more the equity, the more the loyalty. Firms like Google, Apple, or KFC have strong customer equity and it gives them a sustainable competitive advantage.
To get customer equity value, companies measure the amount spent to acquire and retain one customer and revenue generated from the customer over some time.
What are the key barriers for firms to break the Cycle of
What is the difference between enhancing and facilitating supplementary services? Give
Explain the three-stage model of service consumption.
Explain the Flower of Service concept and identify each of its petals
Choose an industry you are familiar with (such as cell phone
Describe the building blocks for managing capacity and demand.
Describe how the Mehrabian-Russell Stimulus- Response Model and Russell’s
Which elements of the Services Marketing Communications Mix would you use for
Why is it important to consider the distribution of core and supplementary
“The 4 Ps are all a marketing manager needs to create
