Data mining involves analyzing and converting a large amount of data into a small and meaningful form. Businesses used data analyzing tools and statistical techniques to find out the hidden values from the data that can answer business questions that are traditionally time-consuming if done manually.
Businesses collect a large amount of data and store them in their internal or cloud warehouses. Technical professionals and business teams work together to find out the patterns and trends. Data mining helps companies to tackle problems, grab new opportunities, or develop strong marketing or organizational strategies.
Data mining is used in different business areas like sales and marketing, new product development, or healthcare. By rightly doing data mining, companies can take advantage of their competitors by learning more about their customers, reducing their costs, developing an effective marketing strategy, or increasing revenue.
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Kroger Co., a large, nationwide grocery chain, maintains a
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Match the ERP modules on the left with their purpose of the
