Definition of Downward Communication
Downward communication is the flow of information or instructions from top management to lower management – from managers to subordinates. It is usually unidirectional and no or slow response is expected by managers from the lower-level recipient.
Example of Downward Communication:
After a board of director’s meeting, meeting minutes or decisions were taken are communicated with the other management levels to take specific actions. Effective downward communication gives a clear understanding of the information or message to the employees. This results in accurate actions taken from the recipients. Information or instructions can be written manuals, memos. handbooks, mission and vision statements, company policies, or oral instructions.