Definition of Fish Diagram

The fishbone diagram also is known as the Ishikawa diagram or cause and effect diagram that helps managers to identify the problems or reasons that are causing the problems, defects, or failures in product development. This diagram helps managers to develop a brainstorming session to develop innovative ideas to solve the problems.


This diagram looks like a fish where the problem lies at its head while all possible causes of that problem lie into its spine. Once all possible problems are identified, managers develop the right strategy to resolve all the issues.


This diagram also helps organizations in new product development. Through this diagram, all shortcomings with current market offerings can be measure and innovative solutions can be offered to the market. 


Example of Fishbone Diagram:


Fishbone Diagram

Source: Wikimedia Commons

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