Focused differentiation is a business strategy by which a company tries to get a competitive advantage by offering products and services that are differentiated from the competition. It is a niche to which products are offered that are differentiated and specialized. With this strategy, a company can get an exclusive excess to its niche. The company can make a lot of profit as the customer’s demands are fulfilled by that company.
Let's take the example of a company that produces specialized water bottles for cyclists who train and take part in road bicycle racing. The bottle is unique in design, easy to carry, can keep a liquid hot and cold for more than 5 hours. Here the company is only focused on the small niche of the market with a differentiated product offering.
What are the major advantages and disadvantages of diversification?
List six desired results of “ethics training programs” in terms
List six major benefits of acquiring another firm to achieve desired objectives
Why is it important not to view the concept of “whistle
Let’s say you work for McDonald’s and you applied Porter’s Five-
What strategies do you believe can save newspaper companies from extinction?
What factors make it most likely that (a) Acquisitions
Why is it essential for organizations to segment markets and target particular
Plot the position of the following companies on Figure 8.3
Develop an improved J. Crew mission statement
