Definition of Integrated Marketing Communication

IMC is a way by which a company uses its different marketing communication channels in a fashion that is carefully designed and integrated with each other in order to send a very compelling and consistent message to its customers regarding a certain product or service.

The different communication channels of a company work in synergy and harmony to deliver an assertive message for a product/service.


Example of Integrated Marketing Communication:

A famous clothing brand has introduced a newly designed clothing range and it has designed a Marketing promotional campaign that will require all its marketing channels to promote the newly introduced clothing range. 


Television Advertising on 2 national TV channels, Billboard ads on three main city spots, social media ads from a certain area and age group, and referrals will all work as integrated marketing communication channels for this company.

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