Internal Marketing is the process of promoting a company’s services, products to its employees in order to instill product knowledge and inspiring them so that they endorse the product.
The objective of internal marketing is to encourage employees to understand the product or service which the company is offering in order to satisfy the needs and wants of its customers.
Educating employees on certain policies, taking inputs from employees, and accepting criticism.
What are the key barriers for firms to break the Cycle of
What is the difference between enhancing and facilitating supplementary services? Give
Explain the three-stage model of service consumption.
Explain the Flower of Service concept and identify each of its petals
Choose an industry you are familiar with (such as cell phone
Describe the building blocks for managing capacity and demand.
Describe how the Mehrabian-Russell Stimulus- Response Model and Russell’s
Which elements of the Services Marketing Communications Mix would you use for
Why is it important to consider the distribution of core and supplementary
“The 4 Ps are all a marketing manager needs to create
