Marketing strategy is a strategy developed by businesses to promote their product or services to the customers. Managers do market research which is essential in developing the successful market strategy. Marketing strategy reflects organizational values and goals.
Marketing strategy is different than marketing plans. Marketing plans are all the marketing initiatives or activities which are performed in a specific timeline to achieve the goals set in the marketing strategy. Marketing strategy is developed for the long term which holds the brand image and values. Marketing strategy cover big-picture of the company or product.
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