Related diversification can be defined as the expansion of a company’s business or production within an industry that has similarities in its offerings. An expansion to the industry that is alike would be related diversification.
For a business a related diversification can be a more sensible decision but, is not promised to be a successful decision. On the other hand, an unrelated diversification is the one in which a company enters and expands into an entirely different industry. This type of diversification can become tricky and can even cause the failure of a company.
A Soda producer like Coca-Cola entering into juice production is related to diversification.
What are the problems associated with implementing a strategy of related diversification
When is a company likely to choose (a) Related
How can related diversification create a competitive advantage for the firm?
Sany Heavy Industry Company, Ltd. Is China’s largest producer of
How do firms create value when using a related diversification strategy?
