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Question: Data for Hermann Corporation are shown below: /

Data for Hermann Corporation are shown below:
Data for Hermann Corporation are shown below:

Fixed expenses are $30,000 per month and the company is selling 2,000 units per month.
Required:
1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased?
2. Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $2 per unit. The marketing manager believes the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?
Fixed expenses are $30,000 per month and the company is selling 2,000 units per month. Required: 1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $2 per unit. The marketing manager believes the higher-quality product would increase sales by 10% per month. Should the higher-quality components be used?





Transcribed Image Text:

Per Unit Percent of Sales Selling price .... Variable expenses $90 100% 63 70 Contribution margin $27 30%



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