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Question: FACTS Lexmark International, Inc., sells the only


FACTS Lexmark International, Inc., sells the only style of toner cartridges that work with the company’s laser printers. Other businesses—known as remanufacturers— acquire and refurbish used Lexmark cartridges to sell in competition with the cartridges sold by Lexmark. To deter remanufacturing, Lexmark introduced a program that gave customers a 20-percent discount on new toner cartridges if they agreed to return the empty cartridges to Lexmark. Static Control Components, Inc., makes and sells components for the remanufactured cartridges, including microchips that mimic the chips in Lexmark’s cartridges. Lexmark released ads that claimed Static Control’s microchips illegally infringed Lexmark’s patents. Lexmark then filed a suit in a federal district court against Static Control, alleging violations of intellectual property law. Static Control counterclaimed, alleging that Lexmark engaged in false advertising in violation of the Lanham Act. The court dismissed the counterclaim. On Static Control’s appeal, the U.S. Court of Appeals for the Sixth Circuit reversed the dismissal. Lexmark appealed to the United States Supreme Court.
ISSUE Did Static Control adequately plead the elements of a cause of action under the Lanham Act for false advertising?
DECISION Yes. The United States Supreme Court affirmed the lower court’s ruling. The Supreme Court’s decision clarified that businesses
do not need to be direct competitors to bring an action for false advertising under the act.
REASON A cause of action for false advertising under the Lanham Act extends to plaintiffs whose interests “fall within the zone of interests protected by the law.” To establish a claim, a plaintiff must allege an injury to a commercial interest in reputation or sales. The injury must have been proximately caused by a violation of the statute, which can be shown by a loss in business reputation or sales that directly flows from the defendant’s false advertising. Under these principles, Static Control fell within the class of plaintiffs who can sue under the Lanham Act. Static Control alleged injuries consisting of lost sales and damage to its business reputation by Lexmark’s advertising. Static Control also alleged that the injuries were proximately caused by the ads. The misrepresentations included Lexmark’s assertion that Static Control’s business was illegal. And because Static Control’s microchips were necessary for, and had no other use than, refurbishing Lexmark’s cartridges, any false advertising that reduced the remanufacturers’ business also injured Static Control.
WHAT IF THE FACTS WERE DIFFERENT? Suppose that Lexmark had issued a retraction of its ad claims before this case reached the Supreme Court. Would the outcome have been different? Discuss.


> This is a quaint and readable case that focuses on the vagaries of miscommunication. 1. What barriers to communication are evident in this fable? 2. What communication “lessons” does this fable offer to those who are serious about careers in the new work

> This case examines the conflict styles of various people at a fictional university. Marsha Lloyd, a new professor at the Central University, is promised a pay system based on merit. However, when the raises are given, Lloyd believes her raise is average

> The case examines decisions made regarding a job interview, health-care costs, salaries of women and bonuses paid to employees. Questions examined include: How does wearing a wedding or engagement ring affect a woman’s job interview? Is it OK for employe

> When people think about auto racing many people automatically think of the race car driver. However, there is much team work involved in auto racing. In Nascar, pit stops are the best examples of team work, with some members refueling and some changing

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> Mary Jones accepts a job with a salary of $25,000 per year. She is happy with this salary and during her first year of work spends a significant amount of time working extra hours after work, on the weekends, and while on assignment in Costa Rica. She re

> MagRec is a company that specializes in the manufacturing and distribution of magnetic recording heads. Dinah Coates discovers a memo that describes a manufacturing defect and shows it to her boss Pat. A remedy to resolve the problem is devised; unfortun

> First Community Financial is an example of an organization that is structured to ensure productive communication as well as efficient workflow within its ranks. The officers in one department are aware of the needs within their area as well as the potent

> What does Regulation Z require, and how does it relate to the Truth-in-Lending Act?

> What rule do courts apply to price-fixing agreements, and why?

> When will advertising be deemed deceptive?

> When Ralph dies, he has not made a will and is survived by many relatives—a spouse, children, adopted children, sisters, brothers, uncles, aunts, cousins, nephews, and nieces. What determines who inherits what?

> Sheila makes out a will, leaving her property in equal thirds to Toby and Uma, her children, and Velda, her niece. Two years later, Sheila is adjudged mentally incompetent, and that same year, she dies. Can Toby and Uma have Sheila’s will revoked on the

> Grey owns a commercial building in fee simple. Grey transfers temporary possession of the building to Haven Corporation. Can Haven transfer possession for even less time to Idyll Company? Explain.

> Rosa de la Mar Corporation ships a load of goods via Southeast Delivery Company. The load of goods is lost in a hurricane in Florida. Who suffers the loss? Explain your answer.

> While walking to work, Bill finds an expensive ring lying on the curb. Bill gives the ring to his son, Hunter. Two weeks later, Martin Avery, the true owner of the ring, discovers that Bill had found the ring and demands that Hunter return it. Who is ent

> Nora, an accountant, prepares a financial statement as part of a registration statement that Omega, Inc., files with the Securities and Exchange Commission before making a public offering of securities. The statement contains a misstatement of material f

> ChemCorp generates hazardous wastes from its operations. Disposal Trucking Company transports those wastes to Eliminators, Inc., which owns a site for hazardous waste disposal. Eliminators sells the property on which the disposal site is located to Fluid

> In the Clean Air Act, Congress allowed California, which has particular problems with clean air, to adopt its own standard for emissions from cars and trucks. The standard was subject to the approval of the Environmental Protection Agency (EPA), and othe

> United Pharmaceuticals, Inc., has developed a new drug that it believes will be effective in the treatment of patients with AIDS. The drug has had only limited testing, but United wants to make the drug widely available as soon as possible. To market the

> Maple Corporation conditions the sale of its syrup on the buyer’s agreement to buy Maple’s pancake mix. What factors would a court consider to decide whether this arrangement violates the Clayton Act?

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> Under no circumstances should a local government be able to condemn property in order to sell it later to real estate developers for private use.

> Common carriers should not be able to limit their liability.

> Only the largest publicly held companies should be subject to the Sarbanes-Oxley Act.

> Laws against bait-and-switch advertising should be abolished because no consumer is ever forced to buy anything.

> The Internet and the rise of e-commerce have rendered our antitrust concepts and laws obsolete.

> Any changes to existing, fully witnessed wills should also have to be witnessed.

> One chemist claims that the list of “dangerous” chemicals is an example of “chemophobia.” What do you think he meant?

> In the 1990s, DuCoa, LP, made choline chloride, a B-complex vitamin essential for the growth and development of animals. The U.S. market for choline chloride was divided into thirds among DuCoa, Bioproducts, Inc., and Chinook Group, Ltd. To stabilize the

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> The publishing business is in dire straits today with retail bookstores going bankrupt and publishers laying off hundreds of employees. Why do you think the declining book business was worthy of so much attention from the Justice Department?

> FACTS In 1975, William Melton executed a will that, among other things, stated that his daughter, Vicki Palm, was to receive nothing. In 1979, he added a handwritten note to the will, saying that his friend, Alberta Kelleher, was to receive a small porti

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> FACTS Jeffrey Stambovsky signed a contract to buy Helen Ackley’s house in Nyack, New York. After the contract was signed, Stambovsky discovered that the house was widely reputed to be haunted. The Ackley family claimed to have seen poltergeists on numero

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> FACTS Rex Woodward contracted with Thomas DeVito, one of the original members of the Four Seasons rock band, to ghostwrite DeVito’s autobiography. Before it was published, Woodward died, and his interest in the manuscript’s copyright passed to his widow,

> FACTS From 1999 through 2002, Todman & Company, CPAs, audited the financial statements of Direct Brokerage, Inc. (DBI), a broker-dealer in New York registered with the Securities and Exchange Commission (SEC). Each year, Todman issued an unqualified opin

> FACTS Domingo Martinez and Reyna Guido had two minor children when Martinez was killed in a hit-and-run accident. Guido became the personal representative of Martinez’s estate and retained attorney Sandra Stern to file a wrongful death lawsuit. Stern did

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> FACTS Duane O’Malley operated Origin Fire Protection. Michael Pinski hired Origin to remove and dispose of 2,200 feet of insulation from a building Pinski owned in Kankakee, Illinois. The insulation contained asbestos, which Pinski, O’Malley, and O’Malle

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> FACTS James Batson bought a nonrefundable ticket from Live Nation Entertainment, Inc., to attend a rock concert at the Charter One Pavilion in Chicago. The front of the ticket noted that the price included a nine-dollar parking fee. Batson did not have a

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> The National Collegiate Athletic Association (NCAA) and the National Federation of State High School Associations (NFHS), in an effort to enhance player safety and reduce technology-driven home runs and other big hits, set a standard for non-wood basebal

> The Wallen family owned a cabin on Lummi Island in the state of Washington. A driveway ran from the cabin across their property to South Nugent Road. Floyd Massey bought the adjacent lot and built a cabin on it in 1983. To gain access to his property, Ma

> Go to Appendix G at the end of this text and examine the excerpt of Case No. 7, Town of Midland v. Morris. Review and then brief the case, making sure that your brief answers the following questions. 1. Issue: On what issue did the parties ask the court

> On learning that Sébastien planned to travel abroad, Roslyn asked him to deliver $25,000 in cash to her family in Mexico. During a customs inspection at the border, Sébastien told the customs inspector that he carried less than $10,000. The officer disco

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> Flawlace, LLC, leased unfinished commercial real estate in Las Vegas, Nevada, from Francis Lin to operate a beauty salon. The lease required Flawlace to obtain a “certificate of occupancy” from the city to commence business. This required the installatio

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> Twenty-two years ago, Lorenz was a wanderer. At that time, he decided to settle down on an unoccupied, three-acre parcel of land that he did not own. People in the area told him that they had no idea who owned the property. Lorenz built a house on the la

> Marcella Lashmett was engaged in farming in Illinois. She had two daughters, Christine Montgomery and Cheryl Thomas. Christine was also a farmer. She often borrowed Marcella’s farm equipment. More than once, Christine used the equipment as a trade-in on

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> Jennifer Koerner adopted a dog—called the Stig—from the Anti-Cruelty Society in Chicago, Illinois, for $95. Koerner wrote a poem and presented it to Kent Nielsen, her live-in boyfriend. In the poem, she expressed her intent to give the Stig to him as a g

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> In 2006, twenty- seven parties became limited partners in two hedge funds that had invested with Bernard Madoff and his investment firm. The partners’ investment adviser gave them various investment information, including a memorandum indicating that an

> Jeffery Guerrero hired James McDonald, a certified public accountant, to represent him and his business in an appeal to the Internal Revenue Service. The appeal concerned audits that showed Guerrero owed more taxes. When the appeal failed, McDonald assis

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> A West Virginia bank ran its asset value from $100 million to $1 billion over seven years by aggressively marketing subprime loans. The Office of the Comptroller of the Currency, a federal regulator, audited the bank and discovered that the books had bee

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> Innovative Marketing, Inc. (IMI), sold “scareware”—computer security software. IMI’s Internet ads redirected consumers to sites where they were told that a scan of their computers had detected dangerous files—viruses, spyware, and “illegal” pornography.

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