FlyWiz, Inc., is a small manufacturer of professional fishing equipment. The company has two divisionsâthe rod division and the reel division. Data for the month of January are shown.
Nick Fulbright, the companyâs chief financial officer since January 1 of the current year, wants to close the unprofitable rod division. He believes that doing so will benefit FlyWiz and benefit him, given that his end-of-year bonus is to be based on the companyâs overall operating income. In a recent interview, Fulbright summarized his business philosophy as follows: âA company is only as strong as its least profitable segment. As long as Iâm at the financial helm, only the strongest shall survive at FlyWiz.â
Instructions:
a. Had the rod division been closed on January 1, what would the companyâs operating income for the month have been?
b. After learning about Fulbrightâs business philosophy, the rod divisionâs director of marketing made the following statement: âNick Fulbright may understand numbers, but he doesnât understand the complementary relationship between rods and reels, nor the seasonal nature of our business.â What did the director of marketing mean by this statement? How might such information influence Fulbrightâs assessment of the companyâs rod division?
c. By how much would the rod divisionâs monthly sales have to increase for it to generate a positive responsibility margin of $4,000 in any given month? Show all of your computations.
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