Question: How is the Phillips curve related to

> List and describe the elements of the marketing mix.

> What is behavioral learning? What is cognitive learning?

> How does gamification influence consumers’ motivation to interact with brands?

> Describe Maslow’s hierarchy of needs as it relates to motivation.

> What is perception? Explain the parts of the perception process: exposure, attention, and interpretation. For marketers, what are the implications of each of these components?

> Explain the steps in the consumer decision-making process?

> Explain habitual decision making, limited problem solving, and extended problem solving. What is the role of perceived risk in the decision process?

> Explain the role of intranets and extranets in B2B e-commerce. Describe the security issues firms face in B2B e-commerce and some safeguards firms use to reduce their security risks.

> What is single sourcing? Multiple sourcing? Outsourcing?

> Explain what lifestyle means.

> What is family life cycle?

> What is involved in marketing planning?

> What is consumer behavior? Why is it important for marketers to understand consumer behavior?

> In the buying center, the gatekeeper controls information flow to others in the center. Thus, the gatekeeper determines which possible sellers are heard and which are not. Does the gatekeeper have too much power? What policies might be implemented to mak

> When firms implement a single sourcing policy in their buying, other possible suppliers do not have an opportunity to compete for the business. Is this ethical? What are the advantages to the company? What are the disadvantages?

> The practice of buying business products based on sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? What are the advantages and disadvantages to sellers? Should co

> M-commerce (short for mobile commerce) is a rapidly growing category of e-commerce that takes place via a smart phone or tablet instead of a desktop or laptop computer. How has M-commerce changed the way consumers shop? What do marketers need to do now a

> E-commerce is dramatically changing the way B2B transactions take place. What are the advantages of B2B e-commerce to companies? To society? Are there any disadvantages of B2B e-commerce?

> Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?

> Outsourcing and offshoring are practices often surrounded by controversy. What are the benefits of outsourcing for businesses? For consumers? What are the disadvantages of outsourcing for businesses? For consumers? Should outsourcing be regulated to prot

> Assume you are a sales manager of products used in landscaping. Your customers are municipalities that range in size from very large to very small. Your company offers its customers a wide range of products—everything from simple rakes and shovels to lar

> Think about some of the products and services you purchase each month (pizza on Saturday night or your smart phone bill) as well as a few impulse purchases you might make (new music from iTunes). Categorize each of these items according to Maslow’s hiera

> What does ii mean for a firm to have a competitive advantage? What gives a firm a competitive advantage?

> Briefly explain what marketing is.

> The country of Leverett is a small open economy. Suddenly, a change in world fashions makes the exports of Leverett unpopular. a. What happens in Leverett to saving, investment, net exports, the interest rate, and the exchange rate? b. The citizens of Le

> Who pays the inflation tax?

> An economy has the following money demand function: (M/P)d = .2Y/i ½. a. Derive an expression for the velocity of money. What does velocity depend on? Explain why this dependency may occur. b. Calculate velocity if the nominal interest rate i is 4 percen

> What are open-market operations, and how do they influence the money supply?

> An economy has a monetary base of 1,000 $1 bills. Calculate the money supply in scenarios (a)–(d) and then answer part (e). a. All money is held as currency. b. All money is held as demand deposits. Banks hold 100 percent of deposits as reserves. c. All

> What is the role of constant returns to scale in the distribution of income?

> If a 10 percent increase in both capital and labor causes output to increase by less than 10 percent, the production function is said to exhibit decreasing returns to scale. If it causes output to increase by more than 10 percent, the production function

> What does the consumer price index measure? List three ways in which it differs from the GDP deflator.

> Suppose a woman marries her butler. After they are married, her husband continues to wait on her as before, and she continues to support him as before (but as a husband rather than as an employee). How does the marriage affect GDP? How do you think it sh

> What is a market-clearing model? When is it appropriate to assume that markets clear?

> In the country of Wiknam, the velocity of money is constant. Real GDP grows by 3 percent per year, the money stock grows by 8 percent per year, and the nominal interest rate is 9 percent. What is a. the growth rate of nominal GDP? b. the inflation rate?

> What do you think are the defining characteristics of a science? Do you think macroeconomics should be called a science? Why or why not?

> What is the main advantage of holding a stock mutual fund rather than an individual stock?

> Nation A has a well-developed financial system, where resources flow to the capital investments with the highest marginal product. Nation B has a less-developed financial system from which some would-be investors are excluded. a. Which nation would you e

> Why do many economists project increasing budget deficits and government debt over the next several decades?

> Draft a letter to the senator described in Section 19-3, explaining the logic of the Ricardian view of government debt and evaluating its practical relevance.

> Why would more accurate economic forecasting make it easier for policymakers to stabilize the economy? Describe two ways economists try to forecast developments in the economy.

> When cities pass laws limiting the rent landlords can charge on apartments, the laws usually apply to existing buildings and exempt any buildings not yet built. Advocates of rent control argue that this exemption ensures that rent control does not discou

> What is Tobin’s q, and what does it have to do with investment?

> Suppose that the government levies a tax on oil companies equal to a proportion of the value of the company’s oil reserves. (The government assures the firms that the tax is for one time only.) According to the neoclassical model, what effect will the ta

> Describe the evidence that was consistent with Keynes’s conjectures and the evidence that was inconsistent with them.

> In the Cagan model, if the money supply is expected to grow at some constant rate µ (so that Emt+s = mt + sµ), then Equation A9 can be shown to imply that pt = mt + ÿµ. a. Interpret this result. b. What happens to the price level pt when the money supply

> Gabe and Gita both obey the two-period Fisher model of consumption. Gabe earns $100 in the first period and $100 in the second period. Gita earns nothing in the first period and $210 in the second period. Both of them can borrow or lend at the interest r

> On a carefully labeled graph, draw the dynamic aggregate demand curve. Explain why it has the slope it has.

> Suppose the monetary-policy rule has the wrong natural rate of interest. That is, the central bank follows this rule: where p’ does not equal r, the natural rate of interest in the goods demand equation. The rest of the dynamic AD&acir

> Suppose that an economy has the Phillips curve π = π -1 - 0.5(u - 5). a. What is the natural rate of unemployment? b. Graph the short-run and long-run relationships between inflation and unemployment. c. How much cyclical unemployment is necessary to re

> In the Mundell–Fleming model with floating exchange rates, explain what happens to aggregate income, the exchange rate, and the trade balance when the money supply is reduced. What would happen if exchange rates were fixed rather than floating?

> A small open economy is described by the following equations: C =50 +.75(Y - T ) I = 200 - 20r NX = 200 - 50Ɛ M/P = Y - 40r G = 200 T = 200 M = 3000 P = 3 r* = 5 a. Derive and graph the IS* and LM* curves. b. Calculate the equilibrium exchange rate, leve

> Over the past several decades, the economies of the world have become more financially integrated. That is, investors in all nations have become more willing and able to take advantage of financial opportunities abroad. Consider how this development affe

> What is the impact of an increase in taxes on the interest rate, income, consumption, and investment?

> Use the IS–LM model to predict the short run effects of each of the following shocks on income, the interest rate, consumption, and investment. In each case, explain what the Fed should do to keep income at its initial level. Be sure to use a graph in ea

> Describe the functions of money.

> Use the theory of liquidity preference to explain why an increase in the money supply lowers the interest rate. What does this explanation assume about the price level?

> In the Keynesian cross model, assume that the consumption function is given by C = 120 + 0.8 (Y - T). Planned investment is 200; government purchases and taxes are both 400. a. Graph planned expenditure as a function of income. b. What is the equilibrium

> Give an example of a price that is sticky in the short run but flexible in the long run.

> Suppose the Fed reduces the money supply by 5 percent. Assume the velocity of money is constant. a. What happens to the aggregate demand curve? b. What happens to the level of output and the price level in the short run and in the long run? Give a precis

> In the steady state of the Solow model, at what rate does output per person grow? At what rate does capital per person grow? How does this compare with the U.S. experience?

> An economy has a Cobb–Douglas production function: Y = K a(LE)1-a. (For a review of the Cobb–Douglas production function, see Chapter 3.) The economy has a capital share of a third, a saving rate of 24 percent, a depreciation rate of 3 percent, a rate of

> Labor productivity is defined as Y/L, the amount of output divided by the amount of labor input. Start with the growth-accounting equation and show that the growth in labor productivity depends on growth in total factor productivity and growth in the cap

> Why might an economic policymaker choose the Golden Rule level of capital?

> In the discussion of German and Japanese postwar growth, the text describes what happens when part of the capital stock is destroyed in a war. By contrast, suppose that a war does not directly affect the capital stock, but that casualties reduce the labo

> Describe the difference between frictional unemployment and structural unemployment.

> What are the three functions of money? Which of the functions do the following items satisfy? Which do they not satisfy? a. A credit card b. A painting by Rembrandt c. A subway token

> The residents of a certain dormitory have collected the following data: people who live in the dorm can be classified as either involved in a relationship or uninvolved. Among involved people, 10 percent experience a breakup of their relationship every m

> Define the nominal exchange rate and the real exchange rate.

> Consider an economy described by the following equations: Y= C + I + G + NX, Y = 8,000, G = 2,500, T = 2,000, C = 500 + 2/3 (Y - T), I = 900 - 50r, NX = 1,500 - 250e, R= r* = 8. a. In this economy, solve for private saving, public saving, national saving

> On September 21, 1995, “House Speaker Newt Gingrich threatened to send the United States into default on its debt for the first time in the nation’s history, to force the Clinton Administration to balance the budget on Republican terms” (New York Times,

> What does the assumption of constant velocity imply?

> Suppose a country has a money demand function (M/P)d 5 kY, where k is a constant parameter. The money supply grows by 12 percent per year, and real income grows by 4 percent per year. a. What is the average inflation rate? b. How would inflation be diffe

> What is fiat money? What is commodity money?

> Explain how each of the following events affects the monetary base, the money multiplier, and the money supply. a. The Federal Reserve buys bonds in an open market operation. b. The Fed increases the interest rate it pays banks for holding reserves. c. T

> Explain how a competitive, profit-maximizing firm decides how much of each factor of production to demand.

> Suppose the production function in medieval Europe is Y 5 K 0.5L0.5, where K is the amount of land and L is the amount of labor. The economy begins with 100 units of land and 100 units of labor. Use a calculator and equations in the chapter to find a num

> What determines the amount of output an economy produces?

> What are the four components of GDP? Give an example of each.

> A farmer grows a bushel of wheat and sells it to a miller for $1. The miller turns the wheat into flour and then sells the flour to a baker for $3. The baker uses the flour to make bread and sells the bread to an engineer for $6. The engineer eats the br

> Why do economists build models?

> List three macroeconomic issues that have been in the news lately.

> Explain the difference between debt finance and equity finance.

> In each of the following cases, identify whether the problem is adverse selection or moral hazard, and explain your answer. How might the problem be dealt with? a. Rick has gotten a large advance to write a textbook. With the money in hand, he prefers sp

> What was unusual about U.S. fiscal policy from 1980 to 1995?

> On April 1, 1996, Taco Bell, the fast-food chain, ran a full-page ad in the New York Times with this news: “In an effort to help the national debt, Taco Bell is pleased to announce that we have agreed to purchase the Liberty Bell, one of our country’s mo

> What are the inside lag and the outside lag? Which has the longer inside lag—monetary or fiscal policy? Which has the longer outside lag? Why?

> Suppose that the tradeoff between unemployment and inflation is determined by the Phillips curve: u = un - a(π - Eπ), where u denotes the unemployment rate, un the natural rate, p the rate of inflation, and Ep the expected rate of inflation. In addition,

> Use the neoclassical theory of distribution to predict the impact on the real wage and the real rental price of capital of each of the following events: a. A wave of immigration increases the labor force. b. An earthquake destroys some of the capital sto

> In the 1970s in the United States, the inflation rate and the natural rate of unemployment both rose. Let’s use this model of time inconsistency to examine this phenomenon. Assume that policy is discretionary. a. In the model as developed so far, what ha

> In the neoclassical model of business fixed investment, under what conditions will firms find it profitable to add to their capital stock?

> Use the neoclassical model of investment to explain the impact of each of the following on the rental price of capital, the cost of capital, and investment. a. Anti-inflationary monetary policy raises the real interest rate. b. An earthquake destroys par

> What were Keynes’s three conjectures about the consumption function?

> The chapter uses the Fisher model to discuss a change in the interest rate for a consumer who saves some of his first-period income. Suppose, instead, that the consumer is a borrower. How does that alter the analysis? Discuss the income and substitution

> On a carefully labeled graph, draw the dynamic aggregate supply curve. Explain why it has the slope it has.

> Derive the long-run equilibrium for the dynamic AD–AS model. Assume there are no shocks to demand or supply (Ɛt = yt = 0) and inflation has stabilized (πt = πt-1), and then use the five equations in Tab

> Explain the two theories of aggregate supply. On what market imperfection does each theory rely? What do the theories have in common?

> In the sticky-price model, describe the aggregate supply curve in the following special cases. How do these cases compare to the short-run aggregate supply curve we discussed in Chapter 10? a. All firms have sticky prices (s = 1). b. The desired price do

> Let’s consider some more special cases of the mother of all models. Starting with this comprehensive model, what extra assumptions would you need to yield each of the following specialized models? a. The model of the classical large open economy in the a

> List the two things that GDP measures. How can GDP measure two things at once?