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Question: In the spring of 2003, analysts at


In the spring of 2003, analysts at Prudential established a target price for eBay, justifying the P/E values in their analysis by appeal to PEG. Their report stated that their assumptions of a P/E of 75 to multiply 2003 earnings, and a P/E of 50 to multiply 2004 earnings
equates to P/E/G ratios of 1.5 and 1.0, respectively, which we believe are reasonable, compared with those of other growth companies. We note that the S&P 500 currently trades at approximately 16.5 times forward-year earnings, equating to a P/E/G ratio of 1.3.
Discuss the reasoning of the Prudential analysts.



> In December of 1998, energy firm British Petroleum acquired American-based Amoco and became BP-Amoco. BP’s stock was listed on the London Stock Exchange and also traded on U.S markets through an American depositary receipt (ADR). Before the merger, Amoco

> Analyze whether there are any behavioral issues associated with CFO Judy Lewent’s views about Merck’s dividend policy in respect to the Vioxx incident discussed in Chapter 2.

> Analyze whether there are any behavioral issues in Cogent Communications’ dividend policy, which is described in the minicase for Chapter 7.

> On January 31, 2005, an article appeared in The Wall Street Journal comparing the relative performance of stocks in the S&P 500 that pay dividends with stocks in the S&P 500 that do not pay dividends.24 Between the end of the bear market in October 2002

> Imagine 100 book bags, each of which contains 1,000 poker chips. Forty-five bags contain 700 black chips and 300 red chips. The other 55 bags contain 300 black chips and 700 red chips. You cannot see inside any of the bags. One of the bags is selected at

> In 1996, Kodak paid a cash dividend of $1.60 per share. At year-end 1996, Kodak shares were trading at about $80 per share. Between 1997 and 2001, Kodak paid $1.76, and in 2002 raised its dividend to $1.80. Yet, despite the stable dividend payout, the pr

> An article that appeared in The Wall Street Journal in February 2001 described the experiences of several investors who held dividend-paying stocks.22 The article mentions two investors, Wayne Denny and George Gleghorn. Wayne Denny was 72 years old at th

> Ashland Inc. is an oil services and diversified chemical company that is located in Covington, Kentucky. In 2002 Ashland Inc. was paying an annual dividend of $1.10 per share and was planning to keep its dividend payout steady. However, the firm’s chairm

> On July 23, 2002, an article entitled “Investors Appreciate Dividends Again, See Them as Safer Bets in Bear Market” appeared on Associated Press Newswires.21 The article described two reasons why financial planners have routinely recommended that investo

> Solar energy firm Solyndra manufactured cylindrical solar panels that, while expensive to produce, were easy to install on the roofs of commercial buildings. The firm was founded in 2004. In March 2009, Solyndra had raised approximately $650 million in p

> In 2011, Millard Drexler, the CEO of fashion retailing firm J. Crew, together with two private equity firms, TPG and Leonard Green & Partners, did a $3 billion leveraged buyout. The strategy left J. Crew with approximately $15 billion of debt on its bala

> Imagine that Adaptec is contemplating a project that requires a $3.75 billion initial outlay and features an NPV of $466 million. The firm is all-equity financed and has $1 billion in cash that it plans to invest in the project. Adaptec’s current market

> Imagine that AutoNation is contemplating a project that requires a $350 million initial outlay and features an NPV of $48 million. The firm is all-equity financed and has $150 million in cash that it plans to invest in the project. AutoNation’s current m

> On December 19, 2000, an article appeared in The Wall Street Journal discussing stock price declines that followed share repurchases made by AT&T, Intel, Microsoft, and Hewlett-Packard.51 The article mentions that Warren Buffett, chairman of Berkshire Ha

> From January 1990 through March 1993, the stock of Cypress Semiconductor Corp. underperformed the S&P 500 by 26.5 percent on a cumulative basis. Then in April, the firm announced that its board authorized the repurchase of an additional one million commo

> Consider a trivia test consisting of 10 questions for you to answer from memory alone. In addition to giving your best guess, consider a range: a low guess and a high guess so that you feel 90 percent confident that the right answer will lie between your

> In August 2004, Google went public at a price of $85 per share. One year later, its stock price reached $285, as the firm’s earnings consistently exceeded analysts’ consensus forecasts. At that time, its forward P/E ratio was 37.5 and its ratio of book-t

> The Duke/CFO study on financial executives’ forecasts for the 10-year horizon features a negative correlation between forecasts of return and forecasts of volatility. Discuss this property in light of the finding that the correlation between executives’

> Chapter 3 contains a discussion about how the Morgan Stanley analyst team computed a discount rate to use in its free cash flow valuation of eBay stock. Discuss any similarities between the procedure the analysts used and issues described in Chapter 6.

> One behavioral school of thought holds that in complex situations where it is difficult to estimate probabilities, simple heuristics are generally better than complicated heuristics. Discuss this perspective in the context of the “one size fits all” disc

> In 1999, the S&P 500 returned 21 percent, closing out a streak of five consecutive stellar up-years. Then in 2000, the S&P 500 returned −9.1 percent. In 2001, the S&P 500 returned −16.1 percent. At the end of 2001, Wall Street strategists who were interv

> During a presentation in February 2001, the CFO of Palm Inc. was asked how frequently her firm assesses and uses its cost of capital. In response, she stated that Palm computes its cost of capital “from time to time.” As far as computing the expected ret

> Analyze the assessment of Palm made by analyst Paul Sagawa.

> Use the ideas developed in this chapter to assess whether Palm and 3Com were efficiently priced on Palm’s first day of trading.

> Discuss whether any of the three IPO phenomena apply in regard to the Palm IPO described in the Behavioral Pitfalls box.

> In 2004, 55 percent of firms provided guidance to analysts, down from 72 percent in the prior year.30 Before Google’s IPO, the firm’s executives announced that they did not plan to issue earnings guidance to analysts. Discuss the pros and cons of such a

> Suppose that you are offered the opportunity to accept a risk involving the toss of a fair coin, in which you will win $450 if heads comes up and lose $450 if tails comes up. a. Would you accept this opportunity or reject it? b. If the stake size was cha

> On August 19, 2004, the Internet search firm Google went public, at an offer price of $85 per share. The IPO was unconventional in that Google used an auction to determine its offer price and to sell shares to investors. In this respect, underwriters did

> For many years, the large retail firm Walmart chose not to provide guidance. The firm’s legendary founder, Sam Walton, wrote in his autobiography that he did not care what the market thought. Beginning in 1994, Walmart’s earnings announcements generated

> Consider the comments of Brian Walker, the president of Herman-Miller North America, who was quoted in the chapter as having said: “For dot.coms, it appears that the market has implicitly capitalized a lot of those costs. The market views their negative

> In April 2003, analysts at Morgan Stanley and Prudential had set 12-month target prices of $106 and $108 for the firm eBay. At that time, eBay’s stock price was $89.22 and the consensus forecast for eBay’s EPS was $1.45. Subsequently, eBay split its stoc

> One of the points made in the discussion about the construction of the Anglo-French tunnel is that engineers designed the tunnels before they designed the trains, so there were many design changes because of health and safety. Are there any behavioral is

> Consider the contention that excessive optimism and overconfidence are important characteristics of leadership. Might these traits help managers initiate and complete daunting projects that they would otherwise reject or abandon? Discuss this contention.

> Consider Robert Galvin’s approach to evaluating the satellite project proposal. The text suggests that in not developing discounted cash flow analysis, Galvin’s approach was flawed. In hindsight, Iridium was a failed project for Motorola, and even positi

> In 1999 Iridium declared bankruptcy and was sold to private investors. Suppose that you were to learn that by the end of 2003, Iridium had gone out of business. How surprised would you be? How would you imagine that the events surrounding Iridium’s liqui

> In what way were the situations at Boeing (with the 787) and Motorola (with the Iridium project) the same, and in what way were they different? Discuss this question through the lens of the planning fallacy.

> In what way were the situations at Boeing (with the 787) and Airbus (with the A380) similar, and in what way were they different? Discuss this question through the lens of the planning fallacy.

> Imagine yourself at a conference center, where there are two groups meeting in adjoining rooms, one a group of lawyers and the other a group of engineers. In fact, the room with lawyers contains 30 lawyers and the room with engineers contains 70 engineer

> In respect to the Morgan Stanley 2003 report on eBay, eBay’s annualized geometric return between May 2003 and December 2014 was 7.9 percent, its annualized arithmetic return was 14.2 percent, and its annualized arithmetic risk premium was 12.7 percent. I

> Consider the following excerpt from a Prudential report on Wal-Mart, dated May 13, 2003.16 The report states: We are maintaining our Hold rating on Wal-Mart as we believe the stock’s current valuation of 28 times our 2003 EPS estimate of $2.01 adequately

> In 2005, eBay CFO Rajiv Dutta stated that eBay’s investments were reflected in the firm’s income statement rather than its balance sheet. Discuss the extent to which Dutta’s perspective, in foresight, was reflected in the Morgan Stanley team’s April 2003

> Discuss Scott McNealy’s comments about sentiment in his interview with Fortune magazine. In your answer, describe any valuation metric Scott McNealy mentions. Do McNealy’s comments suggest that Sun engaged either in catering behavior or market timing dur

> Which psychological phenomena might have been at play in the negotiations between Carol Bartz and Steve Ballmer?

> Was there an endowment effect at work at the Hewlett Foundation?

> Did the composition of the Packard Foundation finance committee predispose it to groupthink?

> With five family members and the former CEO of HP comprising half the Packard Foundation board, was the Packard board largely a homogenous group or a heterogeneous group?

> In your view, how similar is the personality of Cogent Communications CEO Dave Schaeffer to the personality of PSINet CEO William Schrader?

> The Times article notes that three days after the ACP awarded a $158 million contract to the Spanish firm that manufactures the tugboats, the son of the canal administrator joined the law firm representing the tugboat manufacturer. Discuss whether such a

> Answer the following six sub questions: 7.1. Suppose you had $100 in a savings account and the interest rate was 2 percent per year. After five years, how much do you think you would have in your account if you left the money to grow? a. More than $102 b

> Consider a statement that begins, “I see myself as someone who” Below are five phrases that might conclude this statement. Associate exactly one of the big five psychological characteristics to each phrase. a. is reserved b. tends to find fault with othe

> HP director Patricia Dunn works in the banking industry, where consolidation mergers have worked out well in the long run but are vulnerable in the first two years. She responded positively to the McKinsey consultants’ statements that a merger between HP

> In the chapter discussion of the merger between HP and Compaq, HP director Sam Ginn initially voiced doubts about the deal. However, the McKinsey experts retorted that even a slim profit in PCs would mean a decent return on invested capital. Do you detec

> On April 23, 2003, The Wall Street Journal published an article suggesting that the analysts following eBay were excessively optimistic about eBay’s future revenue stream. The article pointed out that the second most optimistic analyst was Safa Rashtchy,

> Consider the responses to a survey conducted of geologists working in the mining industry.46 The survey put the following question to the geologists: “If an economic deposit was discovered tomorrow, how many years would pass before it could be put into p

> An episode of the BBC program Horizons featured the following experiment. A researcher in a park with a lot of pedestrians invited passersby to examine an unopened bottle of wine, which the researcher stated he had just purchased at a nearby wine shop, a

> The March 11, 2004, issue of Businessweek magazine reported that Standard & Poor’s had reduced Sun Microsystem’s debt rating to junk status. Over the course of the next two days, Sun’s stock price fell by 11 percent. Both S&P and the financial analysts c

> Analyst Safa Rashtchy developed his 2010 forecast for eBay’s revenue by assuming that its annual growth would be about a 30 percent compounded annual growth rate between 2002 and 2010. In the previous year, eBay’s revenue had grown at the rate of 62 perc

> The column “Ahead of the Tape” that appeared in the February 13, 2004, issue of The Wall Street Journal states that prudent investors prefer to value firms using free cash flow instead of EBITDA. The article explains that the typical definition of free c

> Despite the growing popularity of cellular phones during the middle and late 1990s, Iridium undertook a $180 million promotional campaign to launch its product. It ran advertisements in The Wall Street Journal, Fortune magazine, and 37 airline magazines.

> In the section of the book web site for this chapter, you will find an Excel file containing counterparts to the free cash flow table in Exhibit 3-3, but for forecasts and valuations made in 2010 and 2013. Use the analysis described in the chapter to inv

> On May 20, 2004, The Wall Street Journal ran a front page story entitled “Biotech’s Dismal Bottom Line: More Than $40 Billion in Losses.” The article makes several points. First, the majority of biotechnology firms have produced losses, with the result t

> Compare two positions about Merck’s handling of Vioxx. The first position is that Merck should have warned patients about the enhanced risk of heart attack or stroke (after prolonged use of the drug) with prominent language on drug packaging and ads. Eri

> On November 2, 2004, The Wall Street Journal published an article describing the manner in which Merck’s executives made decisions about Vioxx. The Wall Street Journal article pointed out that the November 2000 issue of The New England Journal of Medicin

> Merck’s VIGOR study used 8,000 subjects. Notably, Merck chose to include only subjects whose risk of experiencing a heart attack was low. Half the subjects in the study received Vioxx, and the other half received naproxen. Of those receiving Vioxx, 20 ha

> At the beginning of 2001, Merck’s CFO Judy Lewent predicted that Vioxx sales for the year would be between $3 and $3.5 billion. In June she qualified her prediction to say that although Vioxx sales would be closer to the lower end of th

> Did Merck’s managers exhibit confirmation bias in their assessment of Vioxx? Discuss this question.

> You can find Sun’s statement of cash flows on the book web site. Do these statements suggest that Sun engaged in market timing during the technology bubble?

> Discuss the comment Scott McNealy made in his interview about not having hired a chief operating officer.

> During its most profitable years in the late 1990s, Sun did not carry any debt. In 1999, Sun paid $138.6 million in taxes. Compare the situation at Sun with the situation at Merck in respect to their debt policies.

> Does the chapter present any information that would lead you to conclude that managers at Sun Microsystems were averse to a sure loss? Discuss.

> In its April 2003 report, the Morgan Stanley team computed EBITDA as “Adjusted Operating Income plus Depreciation Add back.” The adjustment in question is to “Reported Operating Income.” The report explained the adjustment as follows: “eBay includes unus

> Was there an endowment effect at work at the Packard Foundation?

> George Vera, CFO of the Packard Foundation, was quoted as saying: “This is a family foundation. The family makes these kinds of decisions, and the board is comfortable with this as a starting point.” Place his statement into the context of the general di

> Describe the most important factors that impeded the Packard Foundation from diversifying, but not the Hewlett Foundation.

> Discuss any psychological phenomena that you perceive to have been at work in the S&L crisis, emphasizing the implicit option features described in the case. Relate these phenomena to the issues described in the chapter text.

> What are the major lessons to be learned from the minicase about corporate governance?

> Discuss the issue of process loss in the events described in the minicase.

> What does the information presented in the minicase suggest about goal setting at Toshiba?

> Financial economist Aswath Damordaran was quoted in The New York Times about the dangers of the Steve Jobs effect, whereby CEOs seek to emulate Jobs’s success in taking Apple from being close to failure to being extremely successful by developing new rev

> Discuss whether there are any behavioral issues associated with whether Microsoft pays for Yahoo! using 100 percent cash, or instead 50 percent cash and 50 percent stock.

> Identify behavioral issues associated with Microsoft’s decisions about capital structure and capital budgeting.

> The Morgan Stanley report on eBay, dated July 23, 2015, established a one-year forward price target of $29 per share.19 At the time of the report, eBay’s stock price was $28.45, which the report noted implied a target price appreciation of 2 percent. The

> Had Microsoft acquired Yahoo!, would the acquisition have been classified as a bad merger? The technical definition of a bad acquisition can be found in the endnotes to this chapter.

> Estimate the value of the synergy associated with the projected cost savings of $1.5 billion per year, assuming that the stream of cost savings would begin a year after the acquisition announcement, and would last into perpetuity. Compare your answer to

> Discuss the discussion of reference point heuristics in the press coverage of the Microsoft offer, and indicate whether the comments in the press are consistent with the actual merger talks between the two firms.

> Which psychological phenomena might have been at play in leading Yahoo!’s board to reject Microsoft’s offer?

> In September 2016, between the time that Yahoo! and Verizon negotiated the terms of their deal and the completion of the deal, Yahoo! announced its discovery that in 2014 a “state-sponsored actor” had breached its user database, which included names, ema

> The minicase makes reference to some of the examples discussed in the chapter. Discuss the connection between the minicase and the other examples with reference to how the examples are mentioned in the minicase.

> Which psychological phenomena might have been at play in leading Microsoft to make the offer it did to acquire Yahoo!?

> In what ways was the situation at Hertz, as described in the minicase, similar to that of HealthSouth, and in what ways was it different?

> How would you use the COSO internal control framework to assess the internal control environment at Hertz?

> With reference to the Hertz minicase, what psychological phenomenon or phenomena were involved in the fraud triangle?

> In 2010, the Morgan Stanley analysts covering eBay had stopped using PEG to value eBay, relying on P/E, P/S, and discounted values of free cash flows. In 2013, they dropped P/E and P/S, and only used discounted free cash flows. In 2015, they based their

> How would you assess the review conducted by Hertz’s compensation committee in 2013?

> Discuss whether there are any behavioral issues in the minicase that have not arisen in connection with any of the preceding questions.

> In January 2004, a multifactor regression analysis of Apple’s stock return, based on five years of past monthly returns, indicated that only the excess return on the market was statistically significant. Factor loadings related to size,

> Drawing on the discussion in Chapters 5 and 7, as well as this chapter, analyze Apple’s policy in respect to debt, repurchasing shares, and splitting its stock.

> What are the main issues that the behavioral approach emphasizes in respect to Apple’s dividend policy?

> What are the main issues that the traditional approach emphasizes in respect to Apple’s dividend policy?

> Analyze the ratio that Cogent Communication uses to measure leverage, and compare it to common textbook ratios measuring leverage.

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