Kristin Helmud is the general manager of Highland Inn, a local mid-priced hotel with 100 rooms. Her job objectives include providing resourceful and friendly service to the hotelâs guests, maintaining an 80% occupancy rate, improving the average rate received per room to $88 from the current $85, achieving a savings of 5% on all hotel costs, and reducing energy use by 10% by carefully managing the use of heating and air conditioning in unused rooms and by carefully managing the onsite laundry facility, among other means. The hotelâs owner, a partnership of seven people who own several hotels in the region, wants to structure Kristinâs future compensation to objectively reward her for achieving these goals. In the past, she has been paid an annual salary of $72,000 with no incentive pay. The incentive plan the partners developed has each of the goals weighted as follows:
If Kristin achieves all of these goals, the partners determined that her performance should merit a bonus of $30,000. The partners also agree that her salary will need to be reduced to $60,000 because of the addition of the bonus.
The goal measures used to compensate Kristin are as follows:
Kristinâs new compensation plan will thus pay her a $60,000 salary plus 20.55 cents per room-
Night sold plus $1,800 for each percentage point saved in the expense budget plus $30 for each cent increase in the average room rate plus $600 for each percentage point saved in energy use. The minimum potential compensation would be $60,000 and the maximum potential compensation for Kristin would be $60,000 + $30,000 = $90,000.
Required:
1. Based on this plan, compute Kristinâs total compensation if her performance results are:
a. 30,000 room-nights, 5% saved, $3.00 rate increase, and 8% reduction in energy use.
b. 25,000 room-nights, 3% saved, $1.15 rate increase, and 5% reduction in energy use.
c. 28,000 room-nights, 0% saved, $1.00 rate increase, and 2% reduction in energy use.
2. Comment on the expected effectiveness of this plan (including sustainability). In what way, if at all, would you change the compensation weights?
> Suppose you are the CEO of a large firm in a service business and you think that by acquiring a certain competing firm, you can generate growth and profits at a greater rate for the combined firm. You have asked some financial analysts to study the propo
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> Think of an example of a firm that succeeds on cost leadership and give some examples of its strengths and weaknesses that would be included in a SWOT analysis.
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