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Question: Lilly Hillcrest started a custom drapery business


Lilly Hillcrest started a custom drapery business in Naples, Florida in 2014. Her market segment is for owners of homes over one million dollars. Her prices are high, but the customer receives exceptional personal service and a service guarantee on all work. Customer service and the quality of their work are the top competitive priorities of Custom Drapes (CD).
Custom draperies require Lilly and her employees to visit the customer’s home and evaluate the home’s layout, light, and color palette to decide what type of draperies might work best. Two of Lilly’s staff are interior designers specializing in drapery window treatments. Next the customer and employee select the fabric. Fabric books contain millions of fabric colors, weaves, and designs. The customer and designer must also decide on many other drape design characteristics, such as pleated folds, flat panels, classic tab and rod drapes, goblet pleats, linings, and valance designs. The number of custom combinations now is in the billions, with many opportunities for errors. For high-end customers, the drapes for one wall can be over $100,000.
The next step is for an employee to take measurements of the venue where the drapes are to be installed. These specifications can range from a half-dozen to several dozen measurements. Once the customer order is approved, a work order is released to CD’s in-house factory. Purchase orders are sent to the supplier(s) for the fabric and thread. Each work order is hand cut, sewed, and pressed using industrial sewing and stream pressing machines. CD groups sewing machines in one area of the factory alongside stain- less steel work tables. Each order requires a new setup to install thread, set and calibrate the machine, and position the fabric. The sewing machines can accommodate a wide variety of thread weights and types of fabric, such as silk or cotton. The employees are cross-trained and skilled at sewing and pleating different fabrics. These skilled backroom employees inspect their own work, and three employees must sign off on a complete order. Eighteen percent of the factory work requires rework during production.
Their average customer order requires 36 square yards of fabric for two pleated panels on each side of a window or sliding glass door with a ceiling height of eleven feet. Each window treatment may be a separate order (i.e., a lot size of one) given the order specifications. If the fabric is the same, customer orders for an entire home are batched.
Larger drapery manufacturers use automated cutting and sewing systems to produce standard drapes sold in most retail stores. They use tens of millions of square yards of fabric per year to produce their panels. Most large drapery and curtain manufacturers are located in Asia.
The automated systems include computer-aided design software, large fabric and conveyor tables, huge spools of different types and colors of thread and fabric, and automated sewing equipment. Even small systems need thousands of square feet of production space. The bigger manufacturers sell their drapes through furniture stores worldwide without direct customer contact. Their order completion times are double CD’s lead times.
In the last few years, more regional furniture stores have asked CD to manufacture draperies for them. These standardized draperies would be in certain sizes and lengths and sold in the stores. The furniture stores would select the style and fabric, and CD would manufacture them. Lilly summarized these proposed standard orders on her computer’s spreadsheet as producing 32 different drapery panels in order quantities ranging from 1,000 to 10,000 drapery panels. This mix of standard orders totaled 112,568 panels.
Lilly was considering purchasing a small, used computerized curtain panel system for $490,000 and building a new building to house the equipment. The building would cost $2.5 million dollars including kitchen, security, and other factory equipment. The new factory would be built behind the current custom factory on land Lilly owned. The variable cost to manufacture a typical standard drape panel using this system would be $78.90, and the panel would be sold for $100.
1. Rank in order the competitive priorities for CD’s custom jobs. Rank in order the competitive priorities for the standard drapery business.
2. What is the break-even quantity (in panels) if Lilly builds the facility and buys the equipment to pro- duce standard panels?
3. Should Custom Draperies accept the proposals to manufacture 32 different drapery panels in order sizes up to 10,000 panels? What are the implications? If the answer is yes, what other operations and logistics decisions are necessary to support this growth initiative? If your answer is no, justify and explain.
4. What are the strategic growth options for Custom Draperies?
5. What are your final recommendations?


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> As an operations management consultant, you have been asked to evaluate a furniture manufacturer’s cash-to-cash conversion cycle under the following assumptions: sales of $23.5 million, cost of goods sold of $20.8 million, 50 operating weeks a year, tota

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> What are order cycle costs if annual demand is 8,000 units, the order quantity is 1,000 units, and annual order cost is $97? What if the order size changes to 500 units or 8,000 units?

> What is the pipeline inventory value if average daily demand is 82 units, the lead time is 20 days, and annual inventory carrying costs is $12?

> What are total purchase and oversight costs if annual demand is 1,000,000 units, the purchase price is $2.42, and the management oversight costs to monitor and expedite the trans-Pacific shipment are $0.16 per unit?

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> A big box electronics store sells 250 65-inch televisions during the year. The store maintains an average inventory of five units. What is its inventory turnover? What implications does this have for inventory management?

> Over the past year, Keto Grocery Store had a cost of goods sold of $24,500,000 and an average value of inventory of $1,100,500. What is its inventory turn- over? What does it mean?

> Keto Grocery Store sells 400 gallons of milk each month. The average on-hand inventory is 50 gallons. What is the inventory turnover? What does it mean?

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> I’m going to Bookmaster to buy a book,” Luke Chris yelled as he walked out of his apartment. “I’ll be back in about ninety minutes,” he continued as his roommate la

> For the data given in Exhibit 12.26 for problem 50, illustrate the operation of a fixed-period-inventory system with a replenishment (M) level of 40, a re- view period of five days, a lead time of 3 days, and use Equation 12.1. Assume that orders are pla

> Allen’s Shoe Stores carries a basic black dress shoe for men that sells at an approximate constant rate of 500 pairs of shoes every three months. Allen’s current buying policy is to order 500 pairs each time an order i

> Apply the EOQ model to the quantity-discount situation shown in the data below: Assume that D 5 500 units per year, Co 5 $40, and the annual inventory-holding cost is 20 percent. What order quantity do you recommend?

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> Exhibit 12.26 gives the daily demand of a certain oil filter at an auto supply store. Illustrate the operation of a fixed-order-quantity inventory system by graphing the inventory level versus time if Q 5 40, R 5 15, and the lead time is three days. The

> The Hudson Jewelers case study found in MindTap inte- grates material found in each chapter of this book. Case Questions for Discussion: 1. Hudson Jewelers’ current layout displays jewelry designs from the CAD system on a screen in the front of the store

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