The marketing department for an upscale retail catalog company wants to determine if there are differences in the mean customer purchase amounts across the available purchase sources (Internet, phone, or mail-in). Accordingly, samples were taken for 20 random orders for each purchase source. The following output was compiled. Assume purchase amounts are normally distributed.
a. At the 5% significance level, can we conclude that the mean purchase amount is different across the three purchase sources?
b. If significant differences exist, use Fisherâs LSD method at the 5% significance level to determine which purchase sources have different mean purchase amounts.
Internet Phone Mall-in Purchase Purchase Purchase X, = 214.05 n, = 20 X2 = 212.45 X3 = 182.40 n2= 20 n3 = 20 df MS F p-value Source of Variation 12715.23 2 6357.62 0.433 0.651 Between Groups 836704.70 57 14679.03 Within Groups Total 849419.93 59
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