Using www.krazycouponlady.com, click on Stores, Coupons, and Deals on the navigation bar and make a list of the featured products. Identify the pricing strategy used by the retailer.
> Camel is not the only Amazon tracking or online price tracking application. Find and describe an example of another online price tracking tool for consumers.
> Go to www.camelcamelcamel.com and set up a free account. Track 10 products that interest you. Did any of the products reach your desired price? Write a report on the usefulness of this type of app for consumers.
> Your company has developed a new weight-loss breakfast shake that has proven to be successful in the test market phase. Users have experienced an average weight loss of two pounds per week. You hold a patent on the product. The cost to produce the shake
> In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences among members of your group? Explain why those differences e
> Define price elasticity and discuss why it is important for marketers to understand this concept.
> Determine by how much sales can drop and still let the company maintain the total contribution it had when the contribution margin was 40 percent.
> What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models?
> Why is finding and implementing the right pricing strategy critical to a company’s success?
> Analyze Adidas’s business according to the Societal Classification of Products.
> Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach?
> Give as many examples as you can for how adidas defies the common social criticisms of marketing.
> How many dozen eggs does a conventional farmer need to sell to break even? How many does an organic farmer need to sell to break even?
> Most large egg farmers sell eggs directly to retailers. Using Kroger’s prices, what is the farmer’s price per dozen to the retailer for conventional and organic eggs if Kroger’s margin is 20 percent based on its retail price?
> Is it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support your answer.
> In a small group, conduct research on this topic and formulate a sustainable, responsible marketing plan for marketing infant formula across the globe. Present your plan.
> Is Facebook acting responsibly or merely trying to monetize kids as critics claim?
> If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2, Marketing by the Numbers, paying attention to endnote 6 on the price change explanation in which th
> In a small group, discuss each of the morally difficult situations in marketing presented in Table 20.1. Which ethics philosophy is guiding your decision in each situation?
> Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand?
> Describe the sustainability principles marketers can use to operate in a responsible and ethical manner?
> What is environmental sustainability? How should companies gauge their progress toward achieving it?
> What are the major social criticisms of marketing? How do marketers respond to these criticisms?
> Would adidas be more financially successful if it were not so focused on social responsibility? Explain.
> Which strategy does L’Oréal employ for entering a new market? How does the company benefit from this approach?
> On a scale of one to five, to what degree does L’Oréal adapt its offering in each global market? Support your answer.
> Of the five global product and communications strategies, which best describes L’Oréal’s approach?
> Calculate the market sales potential using the current exchange rate between euros and U.S. dollars (see www.xe.com/currencyconverter/). Is the dollar currently strong or weak compared to the euro? Why are U.S.-based international companies concerned wh
> Develop a list of the products you buy from a grocery store, dollar store, or convenience store where one of two things has occurred: The price has increased or the quantity in the package has decreased. Were you aware of the changes? Explain.
> Refer to Appendix 2, Marketing by the Numbers, to calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,217,300 television households in Spain, with 75 percent having high-speed internet. Assume 50 percent of the h
> Discuss world organizations that assist companies in developing and abiding by global standards to protect consumers worldwide.
> Suppose that your company is preparing to enter the Chinese market with a product line that you believe will have great success. What is the best mode of entry for your company? Review the economic and political climates. Is the timing right for entering
> Research the Great Firewall of China. How will such government control affect social media marketing in China? Report on a Western online company now operating in China. How is it able to work within and around Chinese regulations?
> You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy. You are not certain if the owner thoroughly understands the international expansion process and
> In a small group, identify and research an environmental threat—such as a regulatory threat, a cultural threat, or and economic threat—posed to global marketers. Analyze the issues related to this threat, discuss how affected companies are reacting, and
> Briefly outline the strategies used for adapting products to a global market. Provide an example for each strategy.
> Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market?
> Will L’Oréal continue to succeed at such a high level? Why or why not?
> Which basic competitive strategy does Google follow?
> Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this differen
> Of all Google’s competitors, which ones should it attack? Which ones should it avoid?
> Define YouTube in terms of competitive advantage.
> How much revenue does one market share point represent in this industry? Assuming total market sales remain the same, what sales must Resource attain to be among the top 10 selling brands?
> What competitive thinking moved Volkswagen, one of the world’s major automakers, to cheat on emission standards rather than comply with them? How could Volkswagen have prevented this scandal, and what are the lessons for other firms?
> Is Volkswagen a competitor-centered company, customer-centered company, or marketcentered company? Explain your answer.
> How is Facebook Login expanding the total demand for social networks?
> Compare the evolving company orientations used to adapt to the fast-changing competitive environment. Is there one orientation that companies should be following?
> Describe the strategies market challengers can adopt and explain why challengers might have an advantage over market leaders.
> Define competitive advantage. How do companies go about finding their competitive advantage?
> Is Google a market-centered company? Support your answer.
> Name and describe the two broad new-product pricing strategies. When would each be appropriate?
> Deschamps Company’s ending Goods in Process Inventory account consists of 5,000 units of partially completed product, and its Finished Goods Inventory account consists of 12,000 units of product. The factory manager determines that Goods in Process Inven
> Sunrise Company applies factory overhead based on direct labor costs. The company incurred the following costs during 2013: direct materials costs, $650,000; direct labor costs, $3,000,000; and factory overhead costs applied, $1,800,000. 1. Determine the
> In December 2012, Cardozo Company established its predetermined overhead rate for jobs produced during year 2013 by using the following cost predictions: overhead costs, $750,000, and direct labor costs, $625,000. At year-end 2013, the companyâ
> In December 2012, Infovision established its predetermined overhead rate for movies produced during year 2013 by using the following cost predictions: overhead costs, $1,680,000, and direct labor costs, $480,000. At year-end 2013, the companyâ€
> The following information is available for Lock-Safe Company, which produces special-order security products and uses a job order cost accounting system. Compute the following amounts for the month of May. 1. Cost of direct materials used. 2. Cost of d
> As of the end of June, the job cost sheets at Racing Wheels, Inc., show the following total costsaccumulated on three custom jobs. Job 102 was started in production in May and the following costs were assigned to it in May: directmaterials, $6,000; dir
> How would a hospital apply job order costing? Explain.
> What events cause debits to be recorded in the Factory Overhead account? What events cause credits to be recorded in the Factory Overhead account?
> How does the materials requisition help safeguard a company’s assets?
> What journal entry is recorded when a materials manager receives a materials requisition and then issues materials (both direct and indirect) for use in the factory?
> Access Piaggio’s Website (www.piaggiogroup.com) and select “Governance” and then select “Company boards.” Read the section dealing with the role of its board of directors. Required 1. Identify the role of Piaggio’s board of directors. 2. How would manage
> The chapter used a percent of labor cost to assign factory overhead to jobs. Identify another factor (or base) a company might reasonably use to assign overhead costs.
> Assume Sprint will install and service a server to link all of a customer’s employees’ smartphones to a centralized company server, for an upfront flat price. How can Sprint use a job order costing system?
> Harley-Davidson manufactures 30 custom made, luxury-model motor cycles. Does it account for these motorcycles as 30 individual jobs or as a job lot? Explain.
> Why must a company prepare a predetermined overhead rate when using job order cost accounting?
> Assume that Arctic Cat produces a batch of 1,000 snowmobile helmets. Does it account for this as 1,000 individual jobs or as a job lot? Explain (consider costs and benefits).
> Piaggio applies overhead to product costs. What account(s) is (are) used to eliminate overapplied or underapplied overhead from the Factory Overhead account, assuming the amount is not material?
> Polaris uses a “time ticket” for some employees. What is the difference between a clock card and a time ticket?
> In a job order cost accounting system, what records serve as a subsidiary ledger for Goods in Process Inventory? For Finished Goods Inventory?
> What information is recorded on a job cost sheet? How do management and employees use job cost sheets?
> Why must a company estimate the amount of factory overhead assigned to individual jobs or job lots?
> Assume that we tour Polaris’ factory where it makes its products. List three direct costs and three indirect costs that we are likely to see.
> Prepare the cost of goods sold section of a partial income statement for Success Systems for the month ended January 31, 2014.
> Prepare a manufacturing statement for Success Systems for the month ended January 31, 2014. Assume the following manufacturing costs: Direct materials: $2,200 Factory overhead: $490 Direct labor: $900 Beginning goods in process: none (December 31, 2013)
> Adria Lopez, owner of Success Systems, decides to diversify her business by also manufacturingcomputer workstation furniture. Required1. Classify the following manufacturing costs of Success Systems by behavior and traceability. Cost by Behavior Cost
> Nestlé reports beginning raw materials inventory of 3,243 and ending raw materials inventory of 3,904 (both numbers in millions of Swiss francs). If Nestlé purchased 16,200 (in millions of Swiss francs) of raw materials during the year, what is the amoun
> Match each lean business concept with its best description by entering its letter in the blank. 1. _______ Just-in-time manufacturing 2. _______ Continuous improvements 3. _______ Customer orientation 4. _______ Total quality management A. Focuses on q
> Identify the usual sequence of manufacturing activities by filling in the blank (1, 2 or 3) corres ponding to its order: _______ Production activities; _______ sales activities; _______ materials activities.
> A company has year-end cost of goods manufactured of $4,000, beginning finished goods inventory of $500, and ending finished goods inventory of $750. Its cost of goods sold is 1. $4,250 2. $4,000 3. $3,750 4. $3,900
> Compute cost of goods sold for year 2013 using the following information. Finished goods inventory, Dec. 31, 2012 . . . . . . . . . . . . $345,000 Goods in process inventory, Dec. 31, 2012 . . . . . . . . . . . 83,500 Goods in process inventory, Dec. 31,
> Three inventory categories are reported on a manufacturing company’s balance sheet: (a) raw materials, (b) goods in process, and (c) finished goods. Identify the usual order in which these inventory items are reported on the balance sheet. 1. (b)(c)(a) 2
> Verdi Company produces sporting equipment, including leather footballs. Identify each of the following costs as direct or indirect if the cost object is a football produced by Verdi. 1. Electricity used in the production plant. 2. Labor used on the footb
> Alex Velez and Nikhil Arora of Back to the Roots must understand manufacturing costs to effectively operate and succeed as a profitable and efficient business. Required 1. What are the three main categories of manufacturing costs the owners must monitor
> Which of these statements is true regarding fixed and variable costs? 1. Fixed costs stay the same and variable costs increase in total as activity volume increases. 2. Both fixed and variable costs increase as activity volume increases. 3. Both fixed an
> Which of these statements is true regarding product and period costs? 1. Factory maintenance is a product cost and sales commission is a period cost. 2. Sales commission is a product cost and depreciation on factory equipment is a product cost. 3. Sales
> Identify whether each description most likely applies to managerial or financial accounting. 1. _______ Its primary users are company managers. 2. _______ Its information is often available only after an audit is complete. 3. _______ Its primary focus is
> Managerial accounting (choose one) 1. Is directed at reporting aggregate data on the company as a whole. 2. Provides information that is widely available to all interested parties. 3. Must follow generally accepted accounting principles. 4. Provides info
> Refer to QS 1-12 and compute raw materials inventory turnover and the number of days’ sales in raw materials inventory.
> Prepare the 2013 manufacturing statement for Briton Company using the following information. Direct materials . . . . . . . . . . . . . . . . . . . . . $190,500 Direct labor . . . . . . . . . . . . . . . . . . . . . . . . . 63,150 Factory overhead costs
> Canon manufactures digital cameras and must compete on lean manufacturing concepts. Match each of the following activities that it engages in with the lean manufacturing concept it strives to achieve. (Some activities might relate to more than one lean m
> The following calendar year-end information is taken from the December 31, 2013, adjusted trial balance and other records of Elegant Furniture. Required1. Prepare the company’s 2013 manufacturing statement. 2. Prepare the companyâ
> Shown here are annual financial data at December 31, 2013, taken from two different companies. Required1. Compute the cost of goods sold section of the income statement at December 31, 2013, for each company. Include the proper title and format in the s
> Sharp Edges makes specialty skates for the ice skating circuit. On December 31, 2012, the company had (a) 1,500 skates in finished goods inventory and (b) 2,500 blades at a cost of $20 each in raw materials inventory. During 2013, Sharp Edges purchased 4
> The following calendar-year information is taken from the December 31, 2013, adjusted trialbalance and other records of Dahlia Company. Required1. Each team member is to be responsible for computing one of the following amounts. You are not to duplicat
> Assume that you must make a presentation to a client explaining the difference between prime and conversion costs. The client makes and sells 200,000 cookies per week. The client tells you that her sales staff also would like a clarification regarding pr
> Listed here are the total costs associated with the 2013 production of 15,000 Blu-ray Discs (BDs) manufactured by Nextgen. The BDs sell for $18 each. Required1. Classify each cost and its amount as (a) either variable or fixed and (b) either product or
> Refer to Decision Maker, Purchase Manager, in this chapter. Assume that you are the motorcycle manufacturer’s managerial accountant. The purchasing manager asks you about preparing an estimate of the related costs for buying motorcycle seats from supplie
> This chapter described the purpose of managerial accounting in the context of the current business environment. Review the home electronics section of your local newspaper; the Sunday paper is often best. Review advertisements of home electronics and ide
> Many fast-food restaurants compete on lean business concepts. Match each of the following activities at a fast-food restaurant with the lean business concept it strives to achieve. Some activities might relate to more than one lean business concept. ____
> The following calendar year-end information is taken from the December 31, 2013, adjusted trial balance and other records of DeLeon Company. Required1. Prepare the company’s 2013 manufacturing statement. 2. Prepare the companyâ&
