What are the major differences between utility patents and design patents? Provide an example of each.
> Basis of differentiation is part of the Barringer/Ireland Business Model Template. This term was defined in the chapter as “what causes consumers to pick one company’s products over another’s.” What is Apple’s basis of differentiation?
> What are the differences between a product and trademark franchise and a business format franchise? Provide at least two examples of both types of franchise arrangements.
> If you were considering the possibility of launching a Web site that you’ve developed in order to sell sports apparel for petite women, what are some specific actions you could take to collect feedback regarding the usability of your Web site?
> How could Jamie Heywood and Ben Heywood, the co-founders of PatientsLikeMe, the subject of case 1.2 in Chapter 1, have utilized library and Internet research to flesh out their business idea?
> d.light, which operates as a for-profit social enterprise, is the focus of Case 6.2. What, if any, special factors should be kept in mind when writing a business plan for a for-profit social enterprise?
> Imagine you invented a new type of car seat for children, which is lighter and safer than the car seats currently on the market. You have a business plan and have won two business plan contests based on your idea. You also have a working prototype. You’d
> Assess the industry attractiveness for the industry in which Tyto Care, the firm featured in the “You Be the VC 3.1” feature, competes.
> Assume you have a friend who is thinking about starting a business to sell jewelry that he has been making only for friends for several years. He is coming to talk to you because he knows that you are pursuing a degree in entrepreneurship. Your friend sa
> Why are the resources a firm possesses a critical part of its business model?
> What is a business model?
> What is a concept statement?
> What is the purpose of a First Screen analysis?
> What are the main reasons that many U.S. franchise systems are expanding into global markets? Do you think this expansion will continue to gain momentum or decline over time?
> What is the purpose of day-in-the-life research?
> What is a product/service feasibility analysis?
> Why is “no criticism” the number-one rule for brainstorming?
> What is a new-venture team?
> What is financial feasibility analysis?
> How does creativity contribute to the opportunity recognition process?
> One question that is often asked by people thinking about launching an entrepreneurial venture is “what should first-time entrepreneurs know before they launch?” Based on information featured in Chapter 1, what should entrepreneurs know before they commi
> What is creativity?
> What is organizational feasibility analysis?
> How does an extensive social network provide an entrepreneur an advantage in recognizing business opportunities?
> For U.S. citizens, what are the main issues that should be considered before buying a franchise in a foreign country?
> Why do most start-ups focus on relatively small target markets to begin with rather than larger markets with more substantial demand?
> In what ways does prior industry experience provide an entrepreneur an advantage in recognizing business opportunities?
> What is meant by the term opportunity recognition?
> What is industry/target market feasibility analysis?
> What is gumshoe research in the context of product/service feasibility analysis?
> What are the two ways that entrepreneurs assess the likely product demand for the proposed product or service they are analyzing?
> What are the qualities of an opportunity, and why is each quality important?
> Jose Reyes is a computer science student in his last semester. He just completed a class on how to build smartphone apps. The last day of class, Jose’s professor pulled him aside and told him that he has excellent aptitude for building smartphone apps an
> What is an opportunity?
> How can an entrepreneur tell if a product opportunity gap exists?
> What is the purpose of the Franchise Disclosure Document (FDD)? Are there any regulations regarding when the FDD must be provided to a prospective franchisee? If so, what are they?
> What is a product opportunity gap?
> What is a trade secret? Provide an example of a trade secret. How might the trade secret you identified help a firm establish a competitive advantage in the marketplace?
> What is meant by the phrase copyright infringement? Would you characterize copyright infringement as a minor or as a major problem in the United States and in other countries? Explain.
> What is moral hazard and how might it affect entrepreneurial firms?
> In the context of copyright law, what is meant by the term derivative work?
> How does a firm’s growth rate affect its ability to attract and retain talented employees?
> What is sustained growth? Why is it important?
> What is a trademark? How can a trademark help a firm establish a competitive advantage in the marketplace?
> Assume that you are the dean of a business school and that you are interested in more entrepreneurship courses being offered in your school. Surprisingly to you, some professors are resisting the idea of offering these courses on the basis of their view
> What are the six steps in applying for a patent?
> What are the two primary issues to consider when conducting an organizational feasibility analysis?
> What is the purpose of an assignment of invention agreement? Is it a good idea for firms to ask their employees to sign assignment of invention agreements?
> Give an example of a design patent. How can having a design patent provide a firm a competitive advantage in the marketplace?
> What is a business method patent? Provide an example of a business method patent. How can having such a patent provide a firm a competitive advantage in the marketplace?
> What are the two primary purposes of conducting an intellectual property audit? What risks does a company run if it doesn’t periodically conduct an intellectual property audit?
> What is a trade secret? Provide an example of a trade secret. How might the trade secret you identified help a firm establish a competitive advantage in the marketplace?
> What is meant by the phrase copyright infringement? Would you characterize copyright infringement as a minor or as a major problem in the United States and in other countries? Explain.
> In the context of copyright law, what is meant by the term derivative work?
> What is a brand? Provide an example of a brand that you buy frequently and describe the mental image that pops into your mind when you hear or see the brand’s name.
> After rereading the opening case, identify all of the effective or smart moves Kirsten Blowers made in the early days of building Riffraff.
> Franchising is a safe investment.” What would you think if you saw this statement in a magazine or on a blog?
> What is the difference between technology licensing and merchandise and character licensing? Provide examples of both types of licensing and how they can increase a firm’s sales.
> List and describe four competitive strategies enabled by information systems that firms can pursue.
> Describe what the competitive forces model explains about competitive advantage.
> Describe the impact of the Internet and disruptive technologies on organizations.
> Explain why there is considerable organizational resistance to the introduction of information systems.
> Describe the major behavioral theories that help explain how information systems affect organizations.
> Describe the major economic theories that help explain how information systems affect organizations.
> Explain how to perform a strategic systems analysis.
> What difference would it make to a business or to an individual consumer if Apple, Google, or Facebook dominated the Internet experience? Explain your answer.
> Which company and business model do you think is most likely to dominate the Internet and why?
> Describe the challenges and opportunities of globalization in a “flattened” world.
> Define and describe VoIP and virtual private networks and explain how they provide value to businesses.
> What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?
> Why is mobile computing so important to these three firms? Evaluate the mobile strategies of each firm.
> Compare the business models and core competencies of Google, Apple, and Facebook.
> Should all organizations try to analyze big data? Why or why not? What management, organization, and technology issues should be addressed before a company decides to work with big data?
> List and describe the limitations to using big data.
> Identify two decisions at the organizations described in this case that were improved by using big data, and two decisions that were not improved by using big data.
> What business benefits did the companies and services described in this case achieve by analyzing and using big data.
> Allowing employees to use their own smartphones for work will save the company money. Do you agree? Why or why not?
> Compare the BYOD experiences of Michelin North America and Rosendin Electric. Why did BYOD at Michelin work so well?
> What management, organization, and technology factors should be addressed when deciding whether to allow employees to use their personal smartphones for work?
> List and describe the principal Internet services.
> Describe the characteristics of a digital firm.
> What are the advantages and disadvantages of allowing employees to use their personal smartphones for work?
> Will Facebook be able to have a successful business model without invading privacy? Explain your answer. Could Facebook take any measures to make this possible?
> Describe the weaknesses of Facebook’s privacy policies and features. What people, organization, and technology factors have contributed to those weaknesses?
> What is the relationship of privacy to Facebook’s business model?
> Perform an ethical analysis of Facebook. What is the ethical dilemma presented by this case?
> How effective was the solution Sears selected? Explain your answer.
> What solution did Sears select? What was the role of technology in this solution?
> What was the problem facing Sears? What management, organization, and technology factors contributed to this problem?
> Analyze Sears using the competitive forces and value chain models. What are Sears’s strengths? What are its weaknesses?
> Explain how the Domain Name System (DNS) and IP addressing system work.
> Should all companies implement internal enterprise social networks? Why or why not?
> Identify three major new information system trends.
> Compare the experiences implementing internal social networks of the two organizations. Why were they successful? What role did management play in this process?
> Identify the management, organization, and technology factors responsible for impeding adoption of internal corporate social networks.
> How helpful is precision agriculture to individual farmers and the agricultural industry? Explain your answer.
> How do precision agriculture systems support decision making? Identify three different decisions that can be supported.
> 1. What are the inputs, processing, and outputs of UPS’s package tracking system? 2. What technologies are used by UPS? How are these technologies related to UPS’s business strategy? 3. What strategic business objectives do UPS’s information systems addr
> 1. Should managers monitor employee e-mail and Internet usage? Why or why not? 2. Describe an effective e-mail and web use policy for a company. 3. Should managers inform employees that their web behavior is being monitored? Or should managers monitor s
> 1. Discuss the role of data governance at Keurig Green Mountain. 2. What management, organization, and technology issues had to be addressed in order to establish enterprise-wide data governance? 3. What were the business benefits of data governance for
> 1. What business benefits do cloud computing services provide? What problems do they solve? 2. What are the disadvantages of cloud computing? 3. What kinds of businesses are most likely to benefit from using cloud computing? Why?
