Which elements of the marketing mix are key to Preserve in dealing with competition?
> What is Pr(St > $105) for t = 1? How does this probability change when you change t? How does it change when you change σ?
> Consider the widget investment problem of Section 17.1 with the following modification. The expected growth rate of the widget price is zero. (This means there is no reason to consider project delay.) Each period, the widget price will be $0.25 with prob
> Now suppose the firm finances the project by issuing debt that has lower priority than existing debt. How much must a $1, $10, or $25 project be worth if the shareholders are willing to fund it?
> Consider the equity-linked CD in Section 15.3. Assuming that profit for the issuing bank is zero, draw a graph showing how the participation rate, γ , varies with the coupon, c. Repeat assuming the issuing bank earns profit of 5%.
> Repeat the previous problem for up-and-out puts assuming a barrier of $44. Previous Problem Let S = $40, K = $45, σ = 0.30, r = 0.08, δ = 0, and T = {0.25, 0.5, 1, 2, 3, 4, 5, 100}. a. Compute the prices of knock-out calls with a barrier of $38. b. Comp
> Repeat the previous problem for a 40-strike 180-day put. Repeat the previous problem Consider a 40-strike 180-day call with S = $40. Compute a delta-gamma-theta approximation for the value of the call after 1, 5, and 25 days. For each day, consider stock
> Make the same assumptions as in the previous problem. a. What is the 9-month forward price for the stock? b. Compute the price of a 95-strike 9-month call option on a futures contract. c. What is the relationship between your answer to (b) and the price
> Let S = $100, σ = 30%, r = 0.08, t = 1, and δ = 0. Suppose the true expected return on the stock is 15%. Set n = 10. Compute European call prices, ∆, and B for strikes of $70, $80, $90, $100, $110, $120, and $130. For each strike, compute the expected re
> Use a change of numeraire and measure to verify that the value of a claim paying ST if ST
> Consider the same 3-year oil swap. Suppose a dealer is paying the fixed price and receiving floating. What position in oil forward contracts will hedge oil price risk in this position? Verify that the present value of the locked-in net cash flows is zero
> Suggest some ways of encouraging respondents to cooperate in mail surveys.
> What is the difference between probability sampling and nonprobability sampling? In what situation would random sampling be best? Stratified sampling? Quota sampling?
> Where are data for marketing research obtained? Give examples of internal and external data.
> Describe the different types of approaches to marketing research and indicate when each should be used.
> What is marketing research? Why is it important?
> What role do ethics play in marketing research? Why is it important that marketing researchers be ethical?
> How has Threadless eliminated the cost of test marketing?
> How has Threadless used crowdsourcing as the foundation of its marketing research?
> How does Threadless create the equivalent of an online focus group to provide feedback on designs?
> How does TOMS’ business model relate to the understanding of stakeholders and strategic philanthropy?
> What are the forces in the marketing environment? How much control does a marketing manager have over these forces?
> How does TOMS manage its supply chain in order to ensure ethical and socially responsible conduct?
> Do you think TOMS is successful because of its unique products, or is it the firm’s approach to social responsibility?
> Describe stakeholder orientation at REI.
> How do REI’s values relate to the development of an ethical culture?
> How does REI implement social responsibility?
> What is social responsibility? Why is it important?
> What evidence exists that being socially responsible and ethical is worthwhile?
> What trade-offs might a company have to make to be socially responsible and responsive to society’s demands?
> How can people with different personal values work together to make ethical decisions in organizations?
> How can the ethical decisions involved in marketing be improved?
> What conditions must exist before a marketing exchange can occur? Describe a recent exchange in which you participated.
> Give an example of how ethical issues can affect each component of the marketing mix.
> What ethical conflicts may exist if business employees fly on certain airlines just to receive benefits for their personal frequent-flyer programs?
> How do the factors that influence ethical or unethical decisions interact?
> Why is ethics an important consideration in marketing decisions?
> What is the difference between ethics and social responsibility?
> What are some major social responsibility issues? Give an example of each.
> What is strategic philanthropy? How does it differ from more traditional philanthropic efforts?
> What are four dimensions of social responsibility? What impact do they have on marketing decisions?
> What are stakeholders? What role do they play in strategic marketing decisions?
> Determine the level of importance that marketing citizenship holds in your company. Identify the various stakeholders who would be affected by your strategic decisions.
> What is value? How can marketers use the marketing mix to enhance the perception of value?
> Referring to Table 4.2 as a guide, discuss how the negative impact of your product’s production and use could be minimized. Table 4.2 Table 4.2 Social Responsibility Issues Issue Description Major Soclal Concerns Sustalnability Co
> Using Table 4.3, identify additional issues related to your product for each of the 4Ps. Table 4.3 Sample Ethical Issues Related to the Marketing Mix Product Issue Product information Covering up defects that could cause harm to a consumer; withhol
> Why is ethical behavior so important for an auction company such as Barrett-Jackson?
> How do solid community relations help Barrett-Jackson succeed?
> In what ways does Barrett-Jackson protect the rights of its buyers and sellers?
> Describe the target market for Preserve products.
> What environmental forces will be most important to understand for Preserve to be successful?
> Describe consumerism. Analyze some active consumer forces in your area.
> In what ways are cultural values changing? How are marketers responding to these changes?
> How is Campbell’s trying to increase the customer’s perceived value of its soup?
> What evidence exists that cultural diversity is increasing in the United States?
> What factors influence a buyer’s willingness to spend?
> What business cycle stage are we experiencing currently? How is this stage affecting businesses in your area?
> Why are environmental scanning and analysis important to marketers?
> Discuss the impact of technology on marketing activities.
> What does the term technology mean to you? Do the benefits of technology outweigh its costs and potential dangers? Defend your answer.
> Name several nongovernmental regulatory forces. Do you believe self-regulation is more or less effective than governmental regulatory agencies? Why?
> What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency should have such broad jurisdiction over so many marketing practices? Why or why not?
> What types of problems do marketers experience as they interpret legislation?
> Describe marketers’ attempts to influence political forces.
> How would you define Campbell’s target market for soup?
> How do wealth and consumer credit affect consumer buying power?
> Define income, disposable income, and discretionary income. How does each type of income affect consumer buying power?
> In what ways can each of the business cycle stages affect consumers’ reactions to marketing strategies?
> What are the four types of competition? Which is most important to marketers?
> What factors determine whether a business organization adopts and uses technology?
> How will changes in sociocultural forces provide opportunities for Whole Foods in the future?
> How has Whole Foods been successful in the highly competitive supermarket industry?
> How does the company adjust to changes in economic conditions?
> How would you describe BoltBus’s strengths, weaknesses, opportunities, and threats?
> Why was BoltBus’s selection of a target market so vital to the success of its marketing strategy?
> Evaluate Campbell’s success in implementing the marketing concept.
> Where does BoltBus fit within Greyhound’s levels of strategic planning? What challenges does this pose for Greyhound?
> Describe the role of Apple stores as an important part of its marketing strategy.
> How has Apple implemented the marketing concept?
> What will Apple need to do to maintain product innovation and customer loyalty?
> When considering the strategic planning process, what factors influence the development of a marketing strategy?
> What is SWOT analysis and why is it important?
> When assessing actual performance of a marketing strategy, should a marketer perform marketing cost analysis? Why or why not?
> Which element of the strategic planning process plays a major role in the establishment of performance standards? Explain.
> Identify and explain the major managerial actions that are a part of managing the implementation of marketing strategies.
> What are the two major parts of a marketing strategy?
> What benefits will your product provide to the customer? How will these benefits play a role in determining the customer value of your product?
> How should organizations set marketing objectives?
> How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages?
> What are some issues to consider in analyzing a firm’s resources and opportunities? How do these issues affect marketing objectives and marketing strategy?
> Explain how an organization can create a competitive advantage at the corporate strategy level and at the business-unit strategy level.
> Identify the major components of strategic planning, and explain how they are interrelated.
> Identify and explain the major components of a marketing plan.
> Can you identify the core competencies of your company? Do they currently contribute to a competitive advantage? If not, what changes could your company make to establish a competitive advantage?
> When Netflix originally entered the movie rental business, was it competing on the basis of a first-mover advantage or a late-mover advantage? Did it rely on the same advantage when it began streaming original content?
> What performance standards do you think Netflix uses to evaluate the outcome of its marketing strategies?
> How does Netflix use its marketing mix to create a sustainable competitive advantage?
> Discuss how the marketing concept contributes to company’s long-term success.
> How has New Belgium implemented the marketing concept?
> How does New Belgium’s focus on sustainability as a core value contribute to its corporate culture and success?
> How would you apply Dale Carnegie’s methods if you were trying to make a sale to a company with a large buying center?
