All Related Questions of Focus Group

Q: The manager for a growing firm is considering the launch of a

The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 50 percent chance of success. For $175,000 the manager can conduct a focus...

Q: How does Threadless create the equivalent of an online focus group to

How does Threadless create the equivalent of an online focus group to provide feedback on designs?

Q: Mastich Counters manufactures a material used to fabricate kitchen counters. It

Mastich Counters manufactures a material used to fabricate kitchen counters. It is a very durable, high-fashion, and expensive product that is installed in luxury homes. The manufacturing process is c...

Q: YSL Marketing Research is a small firm located in Seattle, Washington

YSL Marketing Research is a small firm located in Seattle, Washington. On behalf of its clients, the firm conducts focus group meetings, telephone and mail opinion surveys, and evaluations of marketin...

Q: Elite Kitchenware has come out with a new line of dishes that

Elite Kitchenware has come out with a new line of dishes that it plans to test market through a series of demonstrations at the local mall throughout the month of August. If the demonstrations result...

Q: Market Focus is a marketing research firm that organizes focus groups for

Market Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $60 per session to provide comments on new pro...

Q: Many advertising creative personnel are opposed to focus group research as they

Many advertising creative personnel are opposed to focus group research as they argue that they may inhibit the creative process. Discuss the problems, as well as the value, of using focus groups to e...

Q: Why may researchers not wish to fully reveal the purpose of a

Why may researchers not wish to fully reveal the purpose of a focus group discussion with participants before it starts?

Q: Describe the opportunities and difficulties that may occur if alcoholic drinks are

Describe the opportunities and difficulties that may occur if alcoholic drinks are served during focus group discussions.

Q: What are the key benefits and drawbacks of conducting focus group discussions

What are the key benefits and drawbacks of conducting focus group discussions?

Q: Evaluate the purpose of running an experimental focus group discussion.

Evaluate the purpose of running an experimental focus group discussion.

Q: To what extent can a moderator achieve an ‘objective detachment’ from

To what extent can a moderator achieve an ‘objective detachment’ from a focus group discussion?

Q: Why is the focus group moderator so important to the success of

Why is the focus group moderator so important to the success of a focus group discussion?

Q: What are the relative advantages and disadvantages of being able to observe

What are the relative advantages and disadvantages of being able to observe covertly a focus group discussion?

Q: How is a focus group used to generate new business ideas?

How is a focus group used to generate new business ideas?

Q: The manager for a growing firm is considering the launch of a

The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 50 percent chance of success. For $125,000 the manager can conduct a focus...

Q: After the September 11, 2001 terrorist attack, consumers showed a

After the September 11, 2001 terrorist attack, consumers showed a desire to tone down their consumer activities. At some point after a disaster, it is time to get back to business. Suppose you are app...

Q: When would you use a focus group or personal interview to gather

When would you use a focus group or personal interview to gather information? What are the advantages and disadvantages of each?

Q: Which of the following are secondary research sources and which are primary

Which of the following are secondary research sources and which are primary? Why? a. Information from The Wall Street Journal about the unemployment rate b. Information from a focus group of potential...

Q: This case provides an opportunity to elaborate on two important Product Management

This case provides an opportunity to elaborate on two important Product Management principles: New Product Development and the Product Life Cycle. It also is a good case for discussion of generationa...

Q: Buger Research (BR) is a marketing research firm that organizes

Buger Research (BR) is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $50 per session to provide comments on...

Q: Compare the unique characteristics, main research objectives, and advantages/

Compare the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group interviewing techniques.

Q: What are the characteristics of a good focus group moderator? What

What are the characteristics of a good focus group moderator? What is the purpose of a moderator’s guide?

Q: Why are the screening activities so important in the selection of focus

Why are the screening activities so important in the selection of focus group participants? Develop a screening form that would allow you to select participants for a focus group on the benefits and c...

Q: What are the advantages and disadvantages of online focus group interviews compared

What are the advantages and disadvantages of online focus group interviews compared to face-to-face group interviews?

Q: Which of the five basic activities of statistics is represented by each

Which of the five basic activities of statistics is represented by each of the following situations? a. A factory’s quality control division is examining detailed quantitative information about recent...

Q: The Managing Partner of The Branding Partnership (TBP) describes her

The Managing Partner of The Branding Partnership (TBP) describes her business. ʻIt is about four years now since we specialized in the small to medium firms’ market. Before that we also used to provid...

Q: How does a focus group with 8 to 12 people differ from

How does a focus group with 8 to 12 people differ from a series of depth interviews with 8 to 12 people? How does a focus group differ from a nominal group?

Q: What characteristics should a good focus group moderator possess? Why is

What characteristics should a good focus group moderator possess? Why is each important?

Q: The observer-participant relationship is an important consideration in the design

The observer-participant relationship is an important consideration in the design of observational studies. What kind of relationship would you recommend in each of the following cases? a. Observation...

Q: Consumer Focus is a marketing research firm that organizes focus groups for

Consumer Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $50per session to provide comments on new pr...

Q: Kraft Foods successfully introduced DiGiorno Pizza into the marketplace in 1996,

Kraft Foods successfully introduced DiGiorno Pizza into the marketplace in 1996, with first-year sales of $120 million, followed by $200 million in sales in 1997. It was neither luck nor coincidence t...

Q: 1. What probabilities are given in this case? Use these

1. What probabilities are given in this case? Use these probabilities and the probability laws to determine what percentage of U.S. households purchased Total at least twice in the first 10 months of...

Q: Presta-Serviços SA is a marketing research firm that organises focus

Presta-Serviços SA is a marketing research firm that organises focus groups for consumer product companies. Each focus group has eight individuals who are paid €9000 per...

Q: The managing partner of The Brand air Partnership (TBP) was

The managing partner of The Brand air Partnership (TBP) was describing her business: It is about four years now since we specialized in the small to medium firms’ market. Before that we also used to p...

Q: As the manager of a focus group company, you are interested

As the manager of a focus group company, you are interested in optimizing the number of participants you include in focus groups for your clients. Over the past year, you ran a field experiment, varyi...

Q: At Elproparts Manufacturers’ integrated circuit business, managers gathered data from a

At Elproparts Manufacturers’ integrated circuit business, managers gathered data from a customer focus group and found that any output voltage that exceeds 60 6 3.5 volts was unacceptable to the custo...

Q: Table 3.4 is a hypothetical list of customer requirements as

Table 3.4 is a hypothetical list of customer requirements as determined through a focus group conducted by an airline. Develop an affinity diagram, classify these requirements into appropriate categor...

Q: A number of pizza chains or restaurants are probably located around your

A number of pizza chains or restaurants are probably located around your college campus. Using a focus group of students, conduct an interview to determine what factors are important in selecting a tr...

Q: The Managing Partner of The Branding Partnership (TBP) was describing

The Managing Partner of The Branding Partnership (TBP) was describing her business. ‘It is about four years now since we specialized in the small to medium firms’ market. Before that we also used to p...

Q: Your company is about to market a new golf club. You

Your company is about to market a new golf club. You have convened a focus group of 100 golfers and asked them to compare your club to the clubs produced by your competitors. You have found, for examp...