Questions from General Marketing

Q: How is Eaton using digital marketing to reach its customers?

How is Eaton using digital marketing to reach its customers?

Q: How does Eaton target business and consumer markets? Are there any

How does Eaton target business and consumer markets? Are there any differences?

Q: How does Zappos use digital media to create an authentic relationship with

How does Zappos use digital media to create an authentic relationship with consumers?

Q: Describe some ways in which Zappos uses digital media tools.

Describe some ways in which Zappos uses digital media tools.

Q: How does Zappos encourage word-of-mouth marketing through digital

How does Zappos encourage word-of-mouth marketing through digital media?

Q: How is Wyndham using supplemental features at its hotels to create a

How is Wyndham using supplemental features at its hotels to create a competitive advantage?

Q: Contrast globalization with customization of marketing strategies. Is one practice better

Contrast globalization with customization of marketing strategies. Is one practice better than the other?

Q: How should Wyndham market its hotels according to their stages in the

How should Wyndham market its hotels according to their stages in the product life cycle?

Q: How is Wyndham using symbolic and experiential benefits to target its hotels

How is Wyndham using symbolic and experiential benefits to target its hotels to certain groups of travelers?

Q: Discuss how the profitability of your product will change as it moves

Discuss how the profitability of your product will change as it moves through each of the phases of the product life cycle.