Questions from General Marketing

Q: Describe the functions a package can perform. Which function is most

Describe the functions a package can perform. Which function is most important? Why?

Q: What are the main factors a marketer should consider when developing a

What are the main factors a marketer should consider when developing a package?

Q: In what ways can packaging be used as a strategic tool?

In what ways can packaging be used as a strategic tool?

Q: Define communication and describe the communication process. Is it possible to

Define communication and describe the communication process. Is it possible to communicate without using all the elements in the communication process? If so, which elements can be omitted?

Q: Describe bundle pricing and give three examples using different industries.

Describe bundle pricing and give three examples using different industries.

Q: What are the major functions of labeling?

What are the major functions of labeling?

Q: How do convenience products and shopping products differ? What are the

How do convenience products and shopping products differ? What are the distinguishing characteristics of each type of product?

Q: How does an organization’s product mix relate to its development of a

How does an organization’s product mix relate to its development of a product line? When should an enterprise add depth to its product lines rather than width to its product mix?

Q: Why are the largest industrial corporations in the United States so committed

Why are the largest industrial corporations in the United States so committed to international marketing?

Q: What are the stages in the product adoption process, and how

What are the stages in the product adoption process, and how do they affect the commercialization phase?