Questions from General Marketing


Q: How does branding benefit consumers and marketers?

How does branding benefit consumers and marketers?

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Q: Is a personal computer sold at a retail store a consumer product

Is a personal computer sold at a retail store a consumer product or a business product? Defend your answer.

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Q: How do industry profits change as a product moves through the four

How do industry profits change as a product moves through the four stages of its life cycle?

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Q: Do you think GaGa’s SherBetter pints and bars are likely to follow

Do you think GaGa’s SherBetter pints and bars are likely to follow the product life cycle of traditional ice cream products? Explain your answer.

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Q: Why is packaging particularly important for a company like GaGa, which

Why is packaging particularly important for a company like GaGa, which can’t afford advertising?

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Q: What forms of interpersonal communication besides language can be used in personal

What forms of interpersonal communication besides language can be used in personal selling?

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Q: When GaGa began adding novelty bars in new flavors, what was

When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix?

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Q: Are price leaders a realistic approach to pricing? Explain your answer

Are price leaders a realistic approach to pricing? Explain your answer.

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Q: Why is Caterpillar so careful to test-market its products prior

Why is Caterpillar so careful to test-market its products prior to commercialization?

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Q: Why do customers associate price with quality? When should prestige pricing

Why do customers associate price with quality? When should prestige pricing be used?

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