Questions from Advertising and Promotion

Q: Discuss the reasons why advertising agencies lose accounts.

Discuss the reasons why advertising agencies lose accounts.

Q: Discuss the pros and cons for a marketer having one company handle

Discuss the pros and cons for a marketer having one company handle all of its integrated marketing communication needs versus using specialized marketing communication firms to handle the various comp...

Q: What are the challenges facing traditional, full-service advertising agencies

What are the challenges facing traditional, full-service advertising agencies given the changes occurring in the area of integrated marketing communications? It has been argued that the traditional mo...

Q: Who are the various participants in the integrated marketing communications process?

Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities of each and how they are changing given the changes occurring in the...

Q: Discuss the various challenges faced by companies that use the brand management

Discuss the various challenges faced by companies that use the brand management system when organizing for advertising and promotion. What are some of the things that marketers can do to address these...

Q: Discuss the pros and cons of using an in-house advertising

Discuss the pros and cons of using an in-house advertising agency. What are some of the reasons why companies might change from using an in-house agency and hire an outside agency?

Q: Discuss how technology and the emerging role of digital and social media

Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What types of skills are needed to be a successful brand manager today? What can comp...

Q: Discuss the challenges advertising agencies face in negotiating compensation structures with their

Discuss the challenges advertising agencies face in negotiating compensation structures with their clients when the procurement department becomes involved in the process. How might an agency respond...

Q: Discuss the various criteria that might be used by an automotive marketer

Discuss the various criteria that might be used by an automotive marketer such as Ford or Honda in evaluating its advertising agencies versus a consumer packaged-goods marketer such as Procter & Gambl...

Q: Neuroscience has been attacked by many as an invasion of privacy.

Neuroscience has been attacked by many as an invasion of privacy. Describe how marketers are using neuroscience research and discuss the pros and cons of this ethical argument.