Questions from Advertising and Promotion

Q: IMC Perspective 6-1 discusses the series of problems Nike has

IMC Perspective 6-1 discusses the series of problems Nike has had with some of its endorsers because of controversies that have arisen in their personal lives. Discuss how the problems surrounding the...

Q: Find a celebrity who is currently appearing in an advertising campaign for

Find a celebrity who is currently appearing in an advertising campaign for a particular company or brand and use McCracken’s meaning transfer model (shown in Figure 6-4) to analyze the use of this ind...

Q: Discuss the rise in popularity of YouTube stars such as Smosh,

Discuss the rise in popularity of YouTube stars such as Smosh, The Fine Brothers and PewDiePie among young people. Do you think these YouTube personalities can replace more traditional celebrities suc...

Q: Evaluate Domino’s decision to run an advertising campaign acknowledging the problems with

Evaluate Domino’s decision to run an advertising campaign acknowledging the problems with the taste of its pizza as a way to promote its new recipe. Do you think this strategy was an effective way to...

Q: Chapter 7 differentiates between communications objectives and sales objectives. Explain the

Chapter 7 differentiates between communications objectives and sales objectives. Explain the difference. What are examples of communications objectives? From where are these objectives derived?

Q: To many consumers, shopping through direct channels offers a number of

To many consumers, shopping through direct channels offers a number of distinct advantages over traditional shopping methods. At the same time, there are distinct disadvantages to this form of shoppin...

Q: The AAAA contends that advertisers should not cut their budgets during a

The AAAA contends that advertisers should not cut their budgets during a time of recession. Explain why advertisers usually do make cuts in marketing communications budgets during a recession. Is this...

Q: The chapter discusses the results of a study conducted by Yoo and

The chapter discusses the results of a study conducted by Yoo and Mandhachitara that shows that advertising spending and effects may differ in different competitive environments. Explain each of the f...

Q: Different companies believe that various media are more important than others for

Different companies believe that various media are more important than others for their marketing purposes. Discuss the various perspectives taken by these companies, and explain why everyone may not...

Q: Explain what is meant by creative strategy and creative tactics in advertising

Explain what is meant by creative strategy and creative tactics in advertising.