Questions from Advertising and Promotion

Q: Why are young males such a difficult market to reach through magazines

Why are young males such a difficult market to reach through magazines? What types of magazines might be effective in reaching the young male market?

Q: Choose a specific target market that an advertiser might want to reach

Choose a specific target market that an advertiser might want to reach. Discuss how magazines and/or newspapers could be used to reach this particular market segment in a cost-effective manner.

Q: Discuss how circulation figures are used in evaluating magazines and newspapers as

Discuss how circulation figures are used in evaluating magazines and newspapers as part of a media plan and setting advertising rates.

Q: Advertising in video games is becoming more popular. Discuss some of

Advertising in video games is becoming more popular. Discuss some of the reasons this medium is attractive. Do you see any downside to advertising through video games?

Q: What is meant by primary versus selective demand advertising? Provide examples

What is meant by primary versus selective demand advertising? Provide examples of each. Discuss when a marketer might focus on primary demand stimulation versus selective demand stimulation.

Q: Discuss some of the various means of measuring effectiveness in branded entertainment

Discuss some of the various means of measuring effectiveness in branded entertainment, and their advantages and disadvantages. Given the emphasis by marketers on ROI, discuss how these measures fit i...

Q: Transit advertising takes a variety of forms, and many advertisers may

Transit advertising takes a variety of forms, and many advertisers may be reluctant to use these media. Discuss some of the various forms of transit advertising and their relative advantages and disad...

Q: Describe what is meant by “guerilla marketing.” Give examples of

Describe what is meant by “guerilla marketing.” Give examples of products and/or services that you know have employed this strategy. Then describe some of the characteristics of companies that might m...

Q: The number of telemarketing centers in the United States has decreased in

The number of telemarketing centers in the United States has decreased in the past few years. Why has this occurred?

Q: Describe the various forms of direct response advertising. Discuss some of

Describe the various forms of direct response advertising. Discuss some of the reasons for the success of direct response advertising.