Questions from Advertising and Promotion

Q: Direct marketers are some of the most successful when it comes to

Direct marketers are some of the most successful when it comes to measuring the effectiveness of their programs. Give reasons why this may be true.

Q: What is the difference between direct marketing and direct selling? Describe

What is the difference between direct marketing and direct selling? Describe the various forms of direct selling and some of the characteristics of the industry that make it unique.

Q: What are the characteristics of the infomercial watcher? In viewing this

What are the characteristics of the infomercial watcher? In viewing this profile, does it surprise you? Explain why or why not.

Q: The chapter opener discusses the DEWmocracy social media campaign used by PepsiCo

The chapter opener discusses the DEWmocracy social media campaign used by PepsiCo to select a new flavor to add to the Mountain Dew product line. Discuss the pros and cons of using social media and c...

Q: One of the fastest growing mediums in regard to advertising expenditures is

One of the fastest growing mediums in regard to advertising expenditures is mobile. Explain why mobile has become so attractive to advertisers.

Q: In recent years a very good example of a successful IMC strategy

In recent years a very good example of a successful IMC strategy is GEICO’s successful market approach. What factors have led to the success of this company?

Q: Explain how the Internet has changed the practice of public relations.

Explain how the Internet has changed the practice of public relations. Pick a Web site as an example of this change.

Q: The chapter discusses a variety of new Internet advertising forms including Podcasting

The chapter discusses a variety of new Internet advertising forms including Podcasting, RSS and blogs. Explain what each of these are. What are some of the potential advantages and disadvantages assoc...

Q: One of the problems slowing the rate of adoption of the Internet

One of the problems slowing the rate of adoption of the Internet as an advertising medium is the fact that this medium has been slow to adopt traditional advertising metrics. Discuss why this has been...

Q: Visit the website for the Montana Meth Project (www.montanameth

Visit the website for the Montana Meth Project (www.montanameth.org)and choose three ads that use various levels of fear in the message. Discuss why each ad may or may not be effective.