Questions from Advertising and Promotion

Q: IMC Perspective 9-1 discusses the new “Live Más”

IMC Perspective 9-1 discusses the new “Live Más” campaign for Taco Bell. Analyze the creative strategy used for this campaign, giving attention to the type of creative appeals used as well as the adve...

Q: Choose three of the advertising execution techniques discussed in the chapter and

Choose three of the advertising execution techniques discussed in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad exec...

Q: Discuss some of the reasons a marketer might choose to create a

Discuss some of the reasons a marketer might choose to create a personality symbol or character to represent the company or brand. Analyze KFC's decision to bring back Colonel Sanders as a personality...

Q: Discuss the role of headlines in a print advertisement. What is

Discuss the role of headlines in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each be used?

Q: Discuss the role of music in advertising. Find an example of

Discuss the role of music in advertising. Find an example of a television commercial that is using a specific song and discuss the role the music plays in delivering the message.

Q: Discuss some of the advantages of using programmatic media buying. Given

Discuss some of the advantages of using programmatic media buying. Given that the majority of digital display ads are purchased this way, do you think this will be the only method media buyers use in...

Q: A number of studies have examined the role that personality and/

A number of studies have examined the role that personality and/or other personal characteristics may have on consumers’ media usage. Discuss some of these studies. Do you think that these characteris...

Q: There is new research that indicates that the number of ads one

There is new research that indicates that the number of ads one is exposed to in a day may be much lower than the thousands previously reported. Which numbers do you consider correct and why?

Q: Marketers rely heavily on demographics when purchasing media. IMC Perspective 10

Marketers rely heavily on demographics when purchasing media. IMC Perspective 10–1 talks about additional factors that may be important. Discuss some of these factors and why they might impact media u...

Q: The growth of the Internet has brought about many changes that have

The growth of the Internet has brought about many changes that have had a direct impact on the sales force. Give examples of these and discuss how salespeople have had to react.